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Author
Ciesielska Magdalena (Politechnika Opolska)
Title
Pomiar strategii CSR w przedsiębiorstwie
Measurement of CSR Strategies in the Enterprise
Source
Zeszyty Naukowe Wyższej Szkoły Bankowej we Wrocławiu, 2011, nr 27, s. 191-203, bibliogr. 31 poz.
Issue title
Kształtowanie efektywności przedsiębiorstw - determinanty, pomiar, narzędzia
Keyword
Społeczna odpowiedzialność, Społeczna odpowiedzialność biznesu, Pomiar efektywności
Social Responsibility, Corporate Social Responsibility (CSR), Efficiency measurement
Note
streszcz., summ.
Abstract
Celem artykułu jest określenie wskaźników ekonomicznych, społecznych, środowiskowych służących do pomiaru efektywności strategii CSR (Corporate Social Responsibility) w przedsiębiorstwie. Pojęcie CSR i jego zastosowanie budzą kontrowersje zarówno w środowisku biznesowym, jak i naukowym. W artykule przybliżono główne argumenty zwolenników i przeciwników koncepcji CSR. Treść została podzielona na dwie części: pierwsza charakteryzuje główne obszary badań oraz wskaźniki pomiaru CSR w przedsiębiorstwie, druga dotyczy wybranych narzędzi zarządzania CSR w przedsiębiorstwie.(abstrakt oryginalny)

This article aims to identify economic, social and environmental indicators to measure the effectiveness of CSR (corporate social responsibility)strategies in the company. The concept of CSR and its use are controversial both in the business environment and science. The author introduces the main arguments of proponents and opponents of the concept of CSR. Full text is divided into two parts: the first characterizes the main areas of research, and indicators for measuring CSR in the company, the second applies to selected CSR management tools in the enterprise.(original abstract)
Accessibility
The Main Library of the Cracow University of Economics
The Main Library of Poznań University of Economics and Business
Bibliography
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ISSN
1643-7772
Language
pol
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