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Author
Waszak Krystyna (Wrocław University of Economics, Poland)
Title
The Key Success Factors of Investing in Shopping Malls on the Example of Polish Commercial Real Estate Market
Czynniki sukcesu inwestycji w centra handlowe na przykładzie polskiego rynku nieruchomości komercyjnych
Source
Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu, 2015, nr 381, s. 455-468, rys., bibliogr. 19 poz.
Research Papers of Wrocław University of Economics
Issue title
Financial Investments and Insurance - Global Trends and the Polish Market
Keyword
Rynek nieruchomości, Inwestycje
Real estate market, Investment
Note
streszcz., summ.
Country
Polska
Poland
Abstract
The author presents results of a research on shopping malls from historical, economic and client's perspectives. Her intention is to show criteria that should be considered by investors in shopping centers when selecting a specific object of investment. The author identifies success factors of shopping malls on the example of Polish shopping centers in five biggest Polish cities. For the purpose of analysis major Polish shopping centers with an established market position were chosen. The author presents the history of shopping malls, a literature overview on the topic of shopping centers, and criteria of choosing the best city to locate shopping center in. Next the author focuses on the specific objects of investment and their popularity in the city, looking for the determinants of success in the local commercial real estate market. The author uses monographic method to analyze shopping mall location, taking into consideration economic, marketing and retail factors. Data come from many sources, and are analyzed statistically, which shows implications and correlations between them. Furthermore, the author calculates seasonal factors on the frequency of visits in Polish shopping centers, showing when it is the best time to catch the attention of the widest group of clients(abstrakt oryginalny)

The author presents results of a research on shopping malls from historical, economic and client's perspectives. Her intention is to show criteria that should be considered by investors in shopping centers when selecting a specific object of investment. The author identifies success factors of shopping malls on the example of Polish shopping centers in five biggest Polish cities. For the purpose of analysis major Polish shopping centers with an established market position were chosen. The author presents the history of shopping malls, a literature overview on the topic of shopping centers, and criteria of choosing the best city to locate shopping center in. Next the author focuses on the specific objects of investment and their popularity in the city, looking for the determinants of success in the local commercial real estate market. The author uses monographic method to analyze shopping mall location, taking into consideration economic, marketing and retail factors. Data come from many sources, and are analyzed statistically, which shows implications and correlations between them. Furthermore, the author calculates seasonal factors on the frequency of visits in Polish shopping centers, showing when it is the best time to catch the attention of the widest group of clients(original abstract)
Accessibility
The Main Library of the Cracow University of Economics
The Library of University of Economics in Katowice
The Main Library of Poznań University of Economics and Business
The Main Library of the Wroclaw University of Economics
Bibliography
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  3. ECE, 2014, http://www.ece.com/en/projects/shopping/detail/galeria-krakowska-krakau/(retrieved: 6.08.2014).
  4. Evigo, 2013, Shopping Center Report 2013 Poland, Shopping Center Poland, no. 7/2013, http://issuu.com/evigobusinessmedia/docs/raport2013shoppingcenterpoland (retrieved: 6.08. 2014).
  5. Experian, 2014, Experian FootFall National Index Poland, http://www.footfall.com/trends/ (retrieved: 6.08.2014).
  6. Feinberg R.A., Meoli J., 1991, A Brief History of the Mall, [in:] R.H. Holman, MR. Solomon (eds.), NA - Advances in Consumer Research, vol. 18, Association for Consumer Research, Provo, UT, p. 426-427.
  7. Finn A., Louviere J., 1996, Shopping Center Image, Consideration and Choice: Anchor Store Contribution, Journal of Business Research, vol. 35, no. 3, p. 241-251.
  8. Foryś I. (ed.), 2014, Zarządzanie nieruchomościami handlowymi, Poltext, Warszawa
  9. Henclewska L., 2005, The evolution of shopping centers in Poland on the example of the American market, Real Estate, No. 10 [86], 2005 http://czasopisma.beck.pl/nieruchomosci/artykul/ewolucja-centrow-handlowych-w-polsce-na-przykladzie-rynku-amerykanskiego/ (06.08.2014).
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  12. Khairul Anuar Mohd Ali, 2013, A Structural Equation Modeling Approaches on Factors of Shopping Mall Attractiveness That Influence Consumer Decision-making in Choosing a Shopping Mall, Journal of Global Business & Economics, vol. 6, no. 1, p. 63-76.
  13. Marcinek K., 2009, Finansowa ocena inwestowania w nieruchomości komercyjne, Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach, Katowice.
  14. Mikołajczyk J., 2012, Kreowanie wartości centrum handlowego. Perspektywa interesariuszy, Uniwersytet Ekonomiczny w Poznaniu, Poznań.
  15. Polska Rada Centrów Handlowych, 2014, Retail Research Forum. Report H1 2013, www.prch.org.pl/.../PRCH%20RRF%20report%20ENG-H1%202013.pdf (retrieved: 6.08.2014).
  16. Unibail Rodamco, Portfolio: Shopping Centres, http://www.unibail-rodamco.com/W/do/centre/ central-europe (retrieved: 6.08.2014).
  17. Yiu C.Y., Xu S.Y.S., Ng H.C., 2010, Buyers-to-shoppers Ratio of Shopping Malls: A Probit Study in Hong Kong, Journal of Retailing and Consumer Services, vol. 17, no. 5, p. 349-354.
  18. Yiu C.Y., Xu S.Y.S., Ng H.C., 2008, Space Allocation and Tenant Placement at High-rise Shopping Malls, Journal of Retail and Leisure Property, vol. 7, no. 4, p. 315-324, doi:10.1057/ rlp.2008.22.
  19. Zolfani S.H., Aghdaie M.H., Derakhti A., Zavadskas E.K., Varzandeh M.H.M., 2013, Decision Making on Business Issues with Foresight Perspective: An Application of New Hybrid MCDM Model in Shopping Mall Locating, Expert Systems with Applications, vol. 40, no. 17, p. 7111-7121.
Cited by
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ISSN
1899-3192
Language
eng
URI / DOI
http://dx.doi.org/10.15611/pn.2015.381.33
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