BazEkon - The Main Library of the Cracow University of Economics

BazEkon home page

Main menu

Goroshko Olena (National Technical University "Kharkiv Polytechnic Institute"), Pelіvanov Kyrylo (Kharkiv Regional Headquarters of the Party "Petro Poroshenko Block")
Leaders 2.0 through Crisis Communications in Ukraine : or Facebook in Use
Przywódcy 2.0 przez pryzmat komunikowania w dobie kryzysu na Ukrainie albo Facebook w akcji
Chorzowskie Studia Polityczne, 2014, nr 8, s. 177-195, tab., bibliogr. 38 poz.
Chorzowskie Studies in Politics
Issue title
Ekonomiczne i kulturowe aspekty wybranych problemów globalnych = Economic and Cultural Aspects of Selected Global Problems
Komunikowanie, Media społecznościowe, Marketing polityczny, Strategia marketingowa, Politycy, Reklama polityczna, Kryzys gospodarczy
Communication, Social media, Political marketing, Marketing strategy, Politicians, Political advertising, Economic crisis
streszcz., summ.
Celem artykułu jest zanalizowanie efektywności wykorzystania mediów społecznościowych do budowy wizerunku politycznego. Zbadano i nakreślono w nim charakterystykę strategii komunikacyjnych stosowanych przez popularnych polityków ukraińskich. Informacje te można wykorzystać do skutecznego wykreowania wizerunku polityków gotowych prowadzić konstruktywną interakcję z elektoratem za pośrednictwem Facebooka. Rezultaty badań pozwalają pogłębić wiedzę na temat efektywnych strategii budowania wizerunku za pomocą mediów społecznościowych, które mogą być wykorzystywane przez przywódców politycznych w kontekście lokalnym. (abstrakt oryginalny)

The purpose of this paper is to analyze the effectiveness of the use of social media in political image construction. Characteristics of popular Ukrainian politicians' communicative strategies are fixed and traced in this research. This information can be used to effectively construct the individual image of politicians who want to establish constructive interaction with the electorate through the Facebook network. The research results allow deepening of the knowledge about effective strategies of political leaders' image construction in social media through a local context. (original abstract)
Full text
  1. American politics: Obama 2.0, "The Guardian. Editorial", 20 January 2013, [22.10.2014].
  2. Arrison S., When Web 2.0 Meets Politics, "TechNewsWorld", 1 September 2008. [22.10.2014].
  3. Barbovschi M., Romanian political blogs - new loci of expression and participation? An analytical framework for the investigation of the political blogging space as a new form of public sphere, London 2008, [22.10.2014].
  4. Boynton G.R., Political Leadership in the Web 2.0 World, 2008, [22.10.2014].
  5. Busy E.F., Interactivity in Society: Locating an elusive concept, "Information Society" 2004, No. 20.
  6. By the numbers, 2014, [22.10.2014].
  7. Chadwick A., Politics: Web 2.0: An International Conference: New Political Communication, Unit, 17 January 2008, [22.10.2014].
  8. Chaffey D., Ellis-Chadwick F., Johnston K., Mayer R., Internet Marketing: strategy, implementation and practice, Prentice Hall, Harlow 2006.
  9. Coleman R., Lieber P., Mendelson A., Kurpius D., Public life and the Internet: if you build a better website, will citizens become engaged?, "New Media & Society" 2008, No. 10 (2).
  10. Choucri N., Cyberpolitics in International Relations, MIT Press, 2012.
  11. Cone E., Web Politics 2.0, CIO Insight, 11 May 2010, [22.10.2014].
  12. Dijk J. van, The Network Society, 2nd edition, Sage, London 2006.
  13. Endres D., Warnick B., Text-based interactivity in candidate campaign Web sites: A case study from the 2002 elections, "Western Journal of Communication" 2004, Vol. 68.
  14. Ferber P., Foltz F., Pugliese R., Cyberdemocracy and Online Politics: A New Model of Interactivity, "Bulletin of Science, Technology & Society" 2007, Vol. 27, No. 5.
  15. Goroshko O. Ig., Politics 2.0: Global Perspectives and Local Realities, in: Jazyk, kommunikacija i social'naja sreda: Sbor. nauchn. trudov, ed. V.B. Kashkin, 8th edition, Voronezhsk. gos. un-t; Izdatel'skij dom Alejnikovyh, Voronezh 2010.
  16. Hughes K.A., Hill J., Cyberpolitics. Activism in the Age of the Internet, Rowman & Littlefield Publishers, 1998.
  17. Jackson N.A., Lilleker D.G., Building an Architecture of Participation? Political Parties and Web 2.0 in Britain, "Journal of Information Technology & Politics" 2009, Vol. 6, Issue 3-4.
  18. Jackson N., MPs and web technologies: an untapped opportunity?, "Journal of Public Affairs" 2003, Vol. 3, Issue 2.
  19. Kalnesa Ø., Norwegian Political Parties and Web 2.0, "Journal of Information Technology & Politics", 3-4 July 2009, [22.10. 2014].
  20. Kiousis S., Interactivity: a concept explication, "New Media and Society" 2002, Vol. 4.
  21. Miller C.C., How Obama's Internet Campaign Changed Politics, "The New York Times", 7 November 2008, [22.10.2014].
  22. Mascheroni G., Minucci S., European Elections in the Italian web sphere: campaigning 2.0?, Ipsa International Conference, Luxembourg 2010, Panel: European Elections and the Internet, [22.10.2014].
  23. McDonald C., Chalkley R., Web-based Interactive Environments in Biomedical Research Education and Training, in: Proceedings of World Conference on Educational Media and Technology 2003, eds. D. Lassner & C. McNaught, Honolulu, Hawaii, USA 2003, Association for the Advancement of Computing in Education (AACE), [26.11.2014].
  24. McMillan S.J., Exploring Models of Interactivity from Multiple Research Traditions: Users, Documents and Systems, in: Handbook of New Media: Social Shaping and Social Consequences of ICTs, Leah, eds. A. Lievrouw, S. Livingstone, Updated Student Edition, Sage Publications 2010.
  25. Minchenko O., Ukrai'nci v social'nyh merezhah: nove doslidzhennja vid Jandeksa, "Watcher", 21 August 2014, [22.10.2014].
  26. O'Reilly T., What is Web 2.0: Design Patterns and Business Models for the Next generation of Software, 2005, [22.10.2014].
  27. Posner R., Interviews and conversations on human evolution & transformation, 2005, [22.10.2014].
  28. Rutledge P., How Obama Won the Social Media Battle in the 2012 Presidential Campaign, "The Media Psychology Blog", 2013, [22.10.2014].
  29. Small A.T., Canadian Politics in 140 Characters: Party Politics in the Twitterverse, "Canadian Parliamentary Review" 2010.
  30. Stanyer J., Candidate-Centered Communication, in: Encyclopedia of Political Communication, 2008, [22.10.2014].
  31. Stromer-Galley J., Interactivity-as-product and interactivity as-process, "Information Society" 2004, No. 20.
  32. Trammell K.D., William A.P., Postelnic M., Landrevill K.D., Evolution of Online Campaigning: Increasing Interactivity in Candidate Web Sites and Blogs Through Text and Technical Features, "Mass Communication and Society" 2006, No. 9.
  33. Turnek M., Jankowski N.W., Social Media and Politics: Theoretical and Methodological Considerations in Designing a Study of Political Engagement, paper presented at Politics: Web 2.0: An International Conference, 17-18 April 2008, [22.10.2014].
  34. UA-net and Digital Trends Powered by Prodigi, 2013, [22.10.2014].
  35. World Internet Usage and Population Statistics 2012, [22.10.2014].
  36. World Internet Usage and Population Statistics 2013, [22.10.2014].
  37. Varlamov I.A., Kak ja vedu svoj blog, [22.10.2014].
  38. 10 Reasons Visual Content will Dominate 2014, [22.10.2014].
Cited by
Share on Facebook Share on Twitter Share on Google+ Share on Pinterest Share on LinkedIn Wyślij znajomemu