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Gorgól Jolanta (Uniwersytet Ekonomiczny we Wrocławiu), Stańczyk-Hugiet Ewa (Uniwersytet Ekonomiczny we Wrocławiu)
Czy dywersyfikacja jest źródłem sukcesu transkorporacji handlowych?
Whether diversification is a source of commercial success of TKH?
Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu, 2010, nr 116, s. 88-97, rys., bibliogr. 18 poz.
Research Papers of Wrocław University of Economics
Issue title
Zarządzanie strategiczne w praktyce i teorii
Korporacje, Dywersyfikacja, Kompetencje
Corporation, Diversification, Competences
streszcz., summ.
W artykule przedstawiono, jak rozwój przez dywersyfikację w sektorze handlu staje się źródłem sukcesu organizacji. W ostatnim okresie obserwuje się znaczny wzrost transnacjonalnych korporacji handlowych. Pojawienie się kluczowych organizacji w tym sektorze jest efektem implementacji przez nie transnarodowych strategii opartych na multidywersyfikacji we wszystkich możliwych kierunkach. Artykuł jest próbą odpowiedzi na pytania: Co sprawia, że dywersyfikacja prowadzi do sukcesu? Jakie korzyści uzyskujemy z dywersyfikacji? W artykule przedstawiono przypadek Tesco i jego strategię multidywersyfikacji. (abstrakt oryginalny)

The article illustrates how the diversification motive in the corporate decision making in the retail sector becomes the beginning of its success. The last turn of the century was a period of the significant growth of the transnational retail sector. The rapid emergence of the top retail players in the global economy is a result of their transnational strategy based on the successful multi-diversification process in all possible directions. What does make that diversification successful? When does the diversification benefit? Tesco PLC. multi-diversification strategy leading year after year to the highest compound and annual growth rate in the retail sector is a great example of building the right foundation for the future decisions concerning its growth. (original abstract)
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