- Author
- Maršanić Robert (Rijeka promet PLC, Rijeka, Croatia), Mrnjavac Edna (University in Rijeka, Opatija-Ika, Croatia)
- Title
- Role of Parking in the Hotel Supply Chain Management
Rola parkingu w zarządzaniu łańcuchem dostaw hotelu
Rolle des Parkplatzes im Management der Lieferkette im Hotelwesen - Source
- LogForum, 2015, vol. 11, nr 4, s. 387-397, rys., bibliogr. 32 poz.
- Keyword
- Łańcuch dostaw, Hotelarstwo, Parkingi
Supply chain, Hotel industry, Car park - Note
- summ., streszcz., zfsg.
- Abstract
- Wstęp: Stosunkowo niedawno tematyka zarządzania łańcuchem dostaw w branży turystycznej znalazła swoje miejsce w pracach naukowych. Produkt hotelowy jest specyficznym produktem turystycznym, składających się z wielu różnych usług i produktów. W pracy tej skoncentrowano się na firmie hotelarskiej, która w celu stworzenia takiego produktu, buduje sieć partnerów biznesowych (firmy, współpracownicy), aby skoordynować i połączyć różne aktywności zmierzające do zbudowania produktu hotelowego. Praca ta ma wartość naukową, gdyż do tej pory nie poddano analizie naukowej znaczenia miejsc parkingowych w produkcie hotelowym z punktu widzenia nakładów ponoszonych przez hotel oraz ich wpływu na jakość produktu hotelowego. Celem pracy jest zdefiniowanie ogólnych ram, w obrębie których występuje zarządzanie łańcuchem dostaw w odniesienie do usług parkingowych oraz udziałów wspólników w sieci.
- Metody: Potrzebne do analizy dane zostały uzyskane metodą wywiadów z menadżerami hotelów. Poprzez zestawienie liczba miejsc parkingowych z pojemnością hoteli oraz ich analizę statystyczną, spróbowano znaleźć zależność między tymi czynnikami.
- Wyniki: Miasta Rijeka oraz Opatija posiadają niedobór miejsc parkingowych, szczególnie w okresie wzmożonego ruchu turystycznego. Poszukiwanie wolnych miejsc parkingowych jest charakterystyczną codzienną operacją, wykonywaną przez personel hotelu. Jedną z metod postępowania jest dzierżawa tych miejsc poza terenem hotelu. Miejsca takie znajdują się czasem w sporej odległości od hotelu, co wpływa na niezadowolenie gości. Zapewnienie odpowiedniej ilości miejsc hotelowych jest uznawane przez kierujących hotelem, za element wpływający na jakość produktu hotelowego, choć z drugiej strony w większości, nie mają oni koncepcji na rozwiązanie tego problemu.
- Wnioski: Została potwierdzona postawiona hipoteza o istotności miejsc parkingowych dla jakości produktu hotelowego. Hotele powinny dążyć do zapewnienia odpowiedniej ilości miejsc parkingowych dla swoich gości. W sytuacji, gdy nie ma możliwości wygospodarowania terenu pod parking, należałoby rozważyć budowę parkingu podziemnego. Jest to drogie rozwiązanie, ale zapewniające lepsze wypełnienie hotelu przy wyższych cenach. Istotna jest współpraca z lokalnymi władzami. Rozwiązania związane z miejscami parkingowymi w miejscach położonych daleko od hotelu, powodują niezadowolenie klientów, jednak natura tego zachowania i jego konsekwencje nie były tematem badań. W pracy wskazano również na zagadnienie parkingu dla autobusów, które także wymaga osobnych badań. (abstrakt oryginalny)
- Background: Supply chain management in tourism has only recently become the topic of the scientific research. The hotel product as a tourist product presents a specific mix of services and products The focus of this study has been placed on the hotel company, that, in order to create such a product, builds its own network of partners (companies, co-workers), to bring together and coordinate activities intended to result in the desired features of the hotel product. This study was evaluated as a scientifically relevant because until now the position of parking services in the hotel product has not been analyzed from the perspective of the hotel efforts and abilities to provide parking places for their guests by analyzing to which extent a good and available parking space really affects the quality of the hotel product. The aim of the study was to define the framework in which the supply chain management acts with reference to the parking service and stakeholders in the network.
- Methods: The method of interviewing hotel managers was used to obtain necessary data. Through the simple numerical calculations including the number of parking spaces and the capacity of the hotel accommodation we tried to identify the interrelationship, i.e. the degree of alignment of the respective sizes.
- Results: It turned out that towns of Rijeka and Opatija are faced with a shortage of parking spaces, especially during the tourist season. The trend of providing parking services for guests in hotel-owned garages or car parks is typical for the everyday hotel operation and the shortage of such an option, is resolved through the lease of a certain number of parking spaces in public garages and car parks. These parking spaces are away from the hotel, the guests' dissatisfaction is a normal consequence of such a decision and it is mitigated through the commercial measures. Hotel management considers a provided parking space an important element of the hotel product quality, although they mostly do not have concrete proposals to provide a sufficient number of parking spaces for hotel guests.
- Conclusion: The research confirmed the set hypothesis about the importance of parking in the quality of the hotel product. Hotels should persist on providing a sufficient number of parking spaces for their guests. In situations when there is no an available parking space they should opt for the construction of the underground garages, which are expensive solutions, but the investment can pay off through the increased occupancy of hotel capacities and a higher price for the better quality of product. The cooperation with local authorities is of great importance. Solutions with remote private car parks or public car parks regularly cause guests' dissatisfaction, however its real nature and its consequences could not be shown in this research. Another problem has been pointed out in the study - coach parking, which also deserves the interest of a scientific research. (original abstract)
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- Bibliography
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- Cited by
- ISSN
- 1895-2038
- Language
- eng
- URI / DOI
- http://dx.doi.org/10.17270/J.LOG.2015.4.7