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Prystupa-Rządca Kaja (Kozminski University, Warsaw), Starostka Justyna (Kozminski University, Warsaw)
Customer Involvement in the Game Development Process
Journal of Entrepreneurship, Management and Innovation (JEMI), 2015, vol. 11, nr 3, s. 43-66, rys., tab., bibliogr. s. 63-65
Issue title
Entrepreneurship and Innovations : Novel Research Approaches
Przemysł kreatywny, Rozwój produktu, Nowe produkty, Klient
Creative industry, Product development, New products, Customer
streszcz., summ.
Przemysł kreatywny jest szybko rozwijającym się sektorem gospodarki w wielu krajach. Rosnąca konkurencja w tej dziedzinie skłania wiele firm do wdrażania strategii wykorzystującej zaangażowanie użytkowników w rozwój produktów w celu dostarczania produktów lepiej dostosowanych do potrzeb klientów. Z drugiej strony, próba pogodzenia oczekiwań klientów z twórczością artystyczną może generować napięcia. Dlatego celem tej pracy jest zbadanie sposobów zaangażowania użytkowników w rozwój produktów i rzeczywistego wpływu użytkowników na projektowanie rozwiązań. Uzyskane wyniki są oparte na danych zgromadzonych w ramach dwuletniego projektu badań jakościowych prowadzonego w firmach tworzących gry. (abstrakt oryginalny)

The creative industry is a fast developing sector of economy in many countries. Growing competition in this area has led many companies to implement strategy of users' involvement in product development in order to deliver products that are more aligned with customers' needs. On the other hand, the attempt to align the customers' expectations with artistic creativity may create tensions. Therefore, the aim of the research is to examine the methods of users' involvement in product development and real impact of the users on project design. The obtained findings are based on two-year qualitative research project conducted in game development companies. (original abstract)
Full text
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