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Gołaszewska-Kaczan Urszula (University of Bialystok, Poland), Kruk Marek (University of Bialystok, Poland), Śleszyńska-Świderska Anna (University of Bialystok, Poland)
Eco-Labelling as a Tool of CSR : Opportunities and Threats
Optimum : studia ekonomiczne, 2015, nr 5 (77), s. 179-192, rys., tab., bibliogr. s. 191-192
Społeczna odpowiedzialność biznesu, Ekologia, Rozwój zrównoważony
Corporate Social Responsibility (CSR), Ecology, Sustainable development
Corporate Social Responsibility is a concept which, although it is developing for many years, it is constantly improved in both terms - theoretical and practical. In theory area are creating new definitions and new areas for action shots and in practice area are sought new instruments that could be used in pro-social activities. In this way, more and more expanding a set of tools that are available for socially responsible companies. In this article will be discuss the eco-labeling, which is an instrument belonging to the traditional set of activities in the framework of CSR. Eco-labeling is relatively poorly described issue in literature. In practical area, we can also find deficiencies. Analyzing the areas of corporate social responsibility calculated by ISO 26000, eco-labeling can be included into the area of the environment, fair operating practices and consumer issues. This shows how multi-dimensional issue is the use of eco-labeling. This fact creates the possibility of assessing this practices of different points of view - companies , consumers and the environment. The purpose of this article is to identify opportunities and risks associated with the use of ecolabelling as a tool of CSR. In this article the authors will show that the activity in the area of eco-labeling not only builds the image of a socially responsible company, but also translates to specific business benefits. In addition, the authors will attempt to assess the proportion of customers for products marked with eco-labeling. Analysis of the problem will be based on the available literature in the field of corporate social responsibility, marketing, sustainable development and environmental protection. (original abstract)
The Library of Warsaw School of Economics
The Library of University of Economics in Katowice
Full text
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