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Author
Urbaniak Maciej (University of Lodz, Poland)
Title
Building Relationship between OEM Customers and Suppliers in Product Innovation Development Processes in B2B Market
Budowanie relacji pomiędzy klientami i dostawcami w procesach rozwoju innowacji produktowych na rynku B2B
Source
Modern Management Review, 2015, vol. 20 (XX), nr 22 (1), s. 185-197, bibliogr. 45 poz.
Keyword
Marketing relacji, Zarządzanie łańcuchem dostaw, Współpraca przedsiębiorstw, Relacje dostawca-odbiorca, Rynek instytucjonalny
Relationship marketing, Supply Chain Management (SCM), Enterprises cooperation, Supplier-recipient relations, Business to Business (B2B)
Note
streszcz., summ.
Abstract
Celem artykułu jest przedstawienie uwarunkowań budowania relacji pomiędzy klientami i dostawcami w procesach rozwoju innowacji produktowych na rynku B2B. W artykule opisano poszczególne etapy współpracy pomiędzy OEM i dostawcami w zakresie prac badawczo rozwojowych nad nowymi produktami. Analiza literatury oraz liczne obserwacje wskazują, że przedsiębiorstwa, opracowując koncepcję innowacji produktowych, włączają w te działania także dostawców, prowadząc z nimi współpracę w zakresie badań nad nowymi materiałami czy rozwiązaniami technologicznymi procesów wytwarzania oraz zabezpieczania jakości wyrobu. Elementem kluczowym rozpoczęcia współpracy nad innowacjami produktowymi jest wybór odpowiednich partnerów poprzedzony odpowiednio przeprowadzoną oceną wstępną dostawców. Ma to szczególne znaczenie w wypadku prac na nowymi produktami, które mogą spełniać rygorystyczne wymagania prawne dotyczące szczególnych zagrożeń dla bezpieczeństwa użytkowników i ochrony środowiska. Spełnienie tych wymagań realizowane jest poprzez kwestionariusze samooceny dostawców, przeprowadzanie audytów oraz okresową ocenę punktową (w wypadku stałych kwalifikowanych dostawców). Przedsiębiorstwa będące nabywcami na rynku B2B nie ograniczają się wyłącznie do stawiania rygorystycznych wymagań dostawcom. Wielu producentów wyrobów gotowych, chcąc zapewnić wysoką jakość zakupywanych materiałów, oferuje swoim dostawcom specjalne programy wsparcia. Dzięki tym programom dostawcy mają zapewnione wsparcie poprzez szkolenia i doradztwo. Wyniki tych programów pozwalają zagwarantować bezpieczeństwo produktów oraz wspólnie ograniczać koszty procesów realizowanych przez partnerów. (abstrakt oryginalny)

The main focus of this article is to present conditions to build relationships between Original Equipment Manufacturers (OEMs) customers and their suppliers in product innovation development processes in the B2B market. Analysis of literature and numerous observations indicate that the OEM companies developing the concept of product innovation very often also include suppliers in these processes. These processes are related to cooperation in research on new materials and technological solutions, manufacturing processes and product quality assurance. A key element to start cooperation on product innovation is to choose reliable partners. This choice is preceded by a preliminary assessment of suppliers. This is of particular important for the development of new products, which must meet stringent legal requirements regarding specific threats to the safety of users and the environmental protection. Compliance with these requirements is executed through self-assessment questionnaires, auditing and periodic scoring assessment of the suppliers. It should also be noted that the companies that are the buyers in the B2B market are not limited to impose stringent requirements to suppliers. Many OEMs driving to ensure high quality of purchased materials offer special programs to support their suppliers. Through these programs suppliers are provided with support through training and counseling. The results of these programs help ensure product safety and reduce costs jointly by the partners. This permits the transfer of new product concept in the supply chain. (original abstract)
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ISSN
2353-0758
Language
eng
URI / DOI
http://dx.doi.org/10.7862/rz.2015.mmr.14
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