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Author
Marchewka-Bartkowiak Kamilla (Uniwersytet Ekonomiczny w Poznaniu), Musiałkowska Ida (Uniwersytet Ekonomiczny w Poznaniu)
Title
Dyplomacja handlowa w krajach Unii Europejskiej jako przykład współpracy administracji i przedsiębiorstw
Commercial Diplomacy in the EU Member States as an Example of Cooperation Between Public Administration and Business
Source
Studia BAS, 2015, nr 1 (41), s. 105-126, bibliogr. 23 poz.
Issue title
Relacje biznesu i administracji
Keyword
Dyplomacja, Współpraca gospodarcza, Współpraca przedsiębiorstw, Międzynarodowe stosunki gospodarcze
Diplomacy, Economic cooperation, Enterprises cooperation, International economic relations
Note
summ.
Abstract
Celem artykułu jest identyfikacja zasad organizacyjnych prowadzenia dyplomacji handlowej i gospodarczej, a także analiza porównawcza dyplomacji handlowej w państwach Unii Europejskiej przy wykorzystaniu przyjętych determinant oceny jej organizacji.(fragment tekstu)

The article reviews the position of commercial diplomacy in the context of trade policy of the European Union. It begins by presenting the definitions of economic and commercial diplomacies. Next, it outlines their role in the EU and its member states. The authors claim that commercial diplomacy is an important part of public diplomacy and plays a key role in enhancing competitiveness of domestic enterprises helping the entrepreneurs to enter foreign markets.(original abstract)
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Bibliography
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ISSN
2082-0658
Language
pol
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