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Author
Kollár Roman (University of Health and Social Work sv. Alžbety in Bratislava, Slovakia)
Title
Aplikovaný výskum Paula F. Lazarsfelda a Helen Dinermanovej o poslucháčkach rozhlasu
Paul F. Lazarsfeld´s and Helen Dinerman´s Applied Research on Radio Listeners
Source
Humanum. Międzynarodowe Studia Społeczno-Humanistyczne, 2015, nr 17 (2), s. 47-52, bibliogr. 5 poz.
Humanum. International Social and Humanities Studies
Keyword
Radiofonia, Programy radiowe, Komunikowanie społeczne, Media
Radio broadcasting, Radio auditions, Social communication, Media
Note
summ
Abstract
The paper deals with Paul F. Lazarsfeld´s and Helen Dinerman´s applied research on radio listeners. The research was conducted in 1944 for National Broadcasting Company which wished attracts a larger women´s audience. A total sample of 2650 respondents from New York, Cleveland, Chicago and Kansas City were interviewed toward their listening habits. The statistical analysis of data led authors to a classification of morning audience on nonlisteners, story audience and other listeners. The study presents Lazarsfeld´s and Dinerman´s methodology, findings and a list of recommendations for radio managers how to attract a larger women´s audience for their broadcasting.(original abstract)
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Bibliography
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  1. JEŘÁBEK, H. 1997. Paul Lazarsfeld a počátky komunikačního výzkumu. Praha : Karolinum, 183 s.
  2. HERZOG, H. 1944. What do we really know about Daytime Serial Listeners? In Radio Research 1942-1943 New York : Duell, Sloan & Pearce, s. 3-33.
  3. LAZARSFELD, P. F., DINERMAN, H. 1949. Research for Action. In Communications Research 1948-1949. New York : Harper & Brothers, s. 73-108.
  4. LAZARSFELD, P. F., FIELD, H. N. 1946. The People Look at Radio. Chapel Hill : The University of North Carolina Press, 158 s.
  5. LAZARSFELD, P. F., KENDALL, P. L. 1948. Radio Listening in America. The People Look at Radio - Again. New York : Prentice-Hall, 178 s.
Cited by
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ISSN
1898-8431
Language
slo
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