BazEkon - The Main Library of the Cracow University of Economics

BazEkon home page

Main menu

Kollár Roman (University of Health and Social Work sv. Alžbety in Bratislava, Slovakia)
Aplikovaný výskum Paula F. Lazarsfelda a Helen Dinermanovej o poslucháčkach rozhlasu
Paul F. Lazarsfeld´s and Helen Dinerman´s Applied Research on Radio Listeners
Humanum. Międzynarodowe Studia Społeczno-Humanistyczne, 2015, nr 17 (2), s. 47-52, bibliogr. 5 poz.
Humanum. International Social and Humanities Studies
Radiofonia, Programy radiowe, Komunikowanie społeczne, Media
Radio broadcasting, Radio auditions, Social communication, Media
The paper deals with Paul F. Lazarsfeld´s and Helen Dinerman´s applied research on radio listeners. The research was conducted in 1944 for National Broadcasting Company which wished attracts a larger women´s audience. A total sample of 2650 respondents from New York, Cleveland, Chicago and Kansas City were interviewed toward their listening habits. The statistical analysis of data led authors to a classification of morning audience on nonlisteners, story audience and other listeners. The study presents Lazarsfeld´s and Dinerman´s methodology, findings and a list of recommendations for radio managers how to attract a larger women´s audience for their broadcasting.(original abstract)
Full text
  1. JEŘÁBEK, H. 1997. Paul Lazarsfeld a počátky komunikačního výzkumu. Praha : Karolinum, 183 s.
  2. HERZOG, H. 1944. What do we really know about Daytime Serial Listeners? In Radio Research 1942-1943 New York : Duell, Sloan & Pearce, s. 3-33.
  3. LAZARSFELD, P. F., DINERMAN, H. 1949. Research for Action. In Communications Research 1948-1949. New York : Harper & Brothers, s. 73-108.
  4. LAZARSFELD, P. F., FIELD, H. N. 1946. The People Look at Radio. Chapel Hill : The University of North Carolina Press, 158 s.
  5. LAZARSFELD, P. F., KENDALL, P. L. 1948. Radio Listening in America. The People Look at Radio - Again. New York : Prentice-Hall, 178 s.
Cited by
Share on Facebook Share on Twitter Share on Google+ Share on Pinterest Share on LinkedIn Wyślij znajomemu