- Author
- Kania Sylwester Marek (Uniwersytet Gdański)
- Title
- The Role of Cultural Differences in Forming a Business Strategy
- Source
- Journal of Intercultural Management, 2010, vol. 2, nr 2, s. 16-25, rys., bibliogr. 8 poz.
- Keyword
- Różnice kulturowe, Zarządzanie międzynarodowe
Cultural differences, International management - Note
- summ.
- Company
- Young Digital Planet S.A.
Young Digital Planet S.A. - Abstract
- The subject of this article is to present the impact of cultural differences on building business strategy, as well as the meaning of knowledge about the culture, customs and tradition of the countries in which we do business. The author analyses the experiences of a large multimedia corporation Young Digital Planet S.A. gathered in the course of collaboration with culturally different countries, and uses the company as an example showing how important a consideration for cultural factors is for managing an international business. (original abstract)
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- Bibliography
-
- Gesteland R.R., 2000. Różnice kulturowe a zachowania w biznesie, [Cross-cultural business behavior]. Warsaw: PWN.
- Hofstede G., 2000. Kultury i organizacje, [Cultures and Organizations]. Warsaw: PWE.
- Kostera M., 1997. Zarządzanie międzykulturowe [w:] Koźmiński A.K., Piotrowski W. (red). Zarządzanie. Teoria i praktyka, [Cross-cultural management [in:] Koźminski A.K., Piortowski W. (Eds.). Management. the theory and practice]. Warsaw: PWN.
- Murdoch A., 1999. Współpraca z cudzoziemcami w firmie [Cooperation with foreigners in company]. Warsaw: Poltext.
- Nogalski B., Jarocki P., 1998. Komunikacja niewerbalna w negocjacjach międzynarodowych [Nonverbal communication in international negotiations]. Bydgoszcz: TNOIK, 70p.
- Obłój K., 1993. Strategia sukcesu firmy [Corporate succes strategy]. Warsaw: PWN.
- Richard R., Still R.R., John S., Hill J.S., 1985. Multinational Product Planning, A Meta Market Analysis [in:] International Marketing Review, Spring.
- Steiner G.A., Miner J.B., Gray E.R., 1986. Management Policy and Strategy, New York: Macmillan Pub, 3rd ed.
- Cited by
- ISSN
- 2080-0150
- Language
- eng
