The interrelationships between a company's marketing and finances

Grzegorczyk, Wojciech

Author

Grzegorczyk Wojciech (University of Lodz, Poland)

Title

The interrelationships between a company's marketing and finances

Source

Annals of Marketing Management & Economics, 2015, vol. 1, nr 1, s. 23-31, tab., bibliogr. 19 poz.

Keyword

Marketing, Controlling, Strategia marketingowa, Finanse, Przedsiębiorstwo
Marketing, Controlling, Marketing strategy, Finance, Enterprises

Note

summ.

Abstract

Marketing is responsible for the relationships between a company and its environment and corporate finance deals with the accumulation of financial resources and their allocation for the company's purposes. The mutual interrelations between marketing and finance in an enterprise are present at the stage of marketing strategy development, in the course of its implementation and during the evaluation of its effects. All of the company's marketing decisions have a financial aspect since they involve certain costs and bring in profits in the form of the company's revenue. To gain a permanent competitive advantage, enterprises must foster cooperation between controlling/management accounting and marketing specialists. This cooperation should involve providing the marketing department with information acquired by analysing the financial reports (balance sheets, profit and loss accounts, cash flow statements) of the company itself and its competitors. Key words: marketing, controlling, marketing investments(original abstract)

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Cited by

ISSN

2449-7479

Language

eng

URI / DOI

BazEkon - The Main Library of the Cracow University of Economics

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