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Author
Aas Tor Helge (University of Agder; Agderforskning AS, Norway)
Title
Open Service Innovation : the Case of Tourism Firms in Scandinavia
Source
Journal of Entrepreneurship, Management and Innovation (JEMI), 2016, vol. 12, nr 2, s. 53-76, tab., aneks, bibliogr. s. 70-73
Issue title
Innovation in Services or Industry and Entrepreneurial Intention
Keyword
Innowacje, Innowacje w usługach, Zarządzanie turystyką, Usługi, Otwarte innowacje
Innovations, Innovations in services, Tourism management, Services, Open innovation
Note
streszcz., summ.
Country
Skandynawia
Scandinavia
Abstract
Większość badań empirycznych związanych z otwartymi innowacjami koncentruje się na rozwoju nowych produktów fizycznych w branżach produkcyjnych. Natomiast innowacyjność otwartych usług nie została odpowiednio zbadana. Usługi mają pewne cechy, które odróżniają je od produktów fizycznych, które mogą mięć wpływ na rodzaje praktyki otwartej innowacji wykorzystywanych w procesach innowacyjnych usług. Usługi turystyczne obejmują podzbiór usług, który jest istotnie różny od produktów materialnych. Dlatego badanie, jak firmy wykorzystują rożne rodzaje turystyki w praktyce otwartej innowacji oferuje cenną możliwość poznania charakteru praktyk innowacyjnej usługi otwartej. Tak więc, artykuł ten odpowiada na następujące pytanie badawcze: jakie rodzaje praktyki otwartych innowacji wykorzystywane są w trakcie opracowywania nowych usług turystycznych? Jakościowe podejście z wykorzystaniem studium przypadku użyto tutaj, aby odpowiedzieć na pytanie badawcze. Odkrycia sugerują, że materialne i niematerialne napływy wiedzy są wykorzystywane w procesach innowacyjnych usług w turystyce. Jednakże etap procesu innowacji, w którym zostały wykorzystane wpływy wiedzy zmienia się systematycznie w odniesieniu do tego, czy innowacja jest postrzegana jako przyrostowa lub bardziej radykalna. Wyniki wskazują również, że firmy turystyczne ujawniają wiedzę innych firm turystycznych wywodzących się z niematerialnych, otwartych procesów innowacyjnych. Jednak żaden z przykładów praktyki otwartych innowacji o charakterze niematerialnym nie został zidentyfikowany w tym badaniu. Implikacje dla zarządzania i dalszych badań są omówione w artykule. (abstrakt oryginalny)

Most empirical research investigating open innovation has focused on the development of new physical products in manufacturing industries, whereas open service innovation has not been researched correspondingly. Services have some characteristics that distinguish them from physical products, which may affect the types of open innovation practice utilised during service innovation processes. Tourism services comprise a subset of services that is particularly distant from tangible products. Therefore, the exploration of how tourism firms utilise different types of open innovation practice offers a valuable opportunity to learn about the nature of open service innovation practices. Thus, this paper addresses the following research question: what types of open innovation practice are utilised during the development of new tourism services? A qualitative case study approach was used to answer the research question. The findings suggest that pecuniary and non-pecuniary inflows of knowledge are utilised during service innovation processes in tourism. However, the stage of the innovation process at which inflows of knowledge are utilised varies systematically with respect to whether the innovation is perceived to be incremental or more radical. The findings also indicate that tourism firms reveal knowledge to other tourism firms in non-pecuniary outbound open innovation processes. However, no example of a pecuniary outbound open innovation practice was identified in this study. Implications for management and further research are discussed in the paper. (original abstract)
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ISSN
2299-7075
Language
eng
URI / DOI
http://dx.doi.org/10.7341/20161223
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