BazEkon - The Main Library of the Cracow University of Economics

BazEkon home page

Main menu

Gwarda-Gruszczyńska Edyta (Uniwersytet Łódzki)
Reverse Innovation and Intercultural Management Aspects
Journal of Intercultural Management, 2016, vol. 8, nr 2, s. 71-84, tab., bibliogr. 15 poz.
Innowacje, Rynki wschodzące, Zarządzanie międzykulturowe
Innovations, Emerging markets, Intercultural management
In today's changing and competitive environment, innovation is crucial for the survival of any business in the marketplace. Globalization has brought both opportunities and challenges for companies in emerging economies. The intense competitive environment is compelling these companies to innovate, so as to sustain and survive. That is why the emerging market economies are transforming into centers of innovation. These innovations associate with low-cost products like health care devices, wind power, micro finance, electric cars and many more. Multinational companies used to launch new products in the developed world and later on sell the stripped-down version of products to developing parts of the world. Since a few years ago this proces is changing its direction in an opposite way. Innovations initially launched in developing countries are introduced to advanced countries (reverse innovations). This kind of actions make the managers to change the management models of their companies and deal with different intercultural aspects. The aim of this article is to present the reverse innovation idea and typology and identify the most important intercultural aspects in their management. (original abstract)
Full text
  1. Brown S.L., Hagel J. (2005) Innovation Blowback: Disruptive management practices from Asia, The McKinsey Quarterly, no 1, pp. 35-45.
  2. Casswell A. (2011), Emerging Trends in ICT 2010-2015. Gartner Consulting, NY.
  3. Govindarajan V. (2013) Innowacyjność odwrócona: Zasady gry. Harvard Business Review Polska, pp. 102-111.
  4. Govindarajan V., Trimble C. (2012) Reverse Innovation. Created Far from Home, Winn Everywhere. Harvard Business Review Press, Boston-Massachussets.
  5. Hart S.L., Christensen C.M. (2002) The great leap: Driving innovation from the base of the pyramid. MIT Sloan Management Review, 44 (1), pp. 51-56.
  6. Lazonick W. (2004) Indigenous innovation and economic development: Lessons from China's leap into the information age. Industry and Innovation, 11 (4), pp. 273-297.
  7. Prahalad C.K. (2004), The fortune at the bottom of the pyramid: Eradicating poverty through profits. Pearson Education, Upper Saddle River, NJ.
  8. Ray S., Ray P.K. (2011) Product innovation for the people's car in an emerging economy. Technoviation, 31 (5-6), pp. 216-227.
  9. Sinha R. (2013) Reverse Innovation: A Gift from Developing Economy to Developed Economy. Business Perspectives and Research, July-December, pp. 69-78.
  10. Zedtwitz M., Corsi S., Soberg P., Frega R. (2013) A Typology of Reverse Innovation. Glorad Working Paper #2013-03, Forthcoming in JPIM 2015, pp. 1-34.
  11. Zeng M., Williamson P.J. (2007) Dragons at your door: How Chinese cost innovation is disrupting the rules of global competition. Harvard Business School Press, Boston-Massachussets.
  12. Zeschky M., Widenmayer B., Gassmann O. (2011) Frugal innovation in emerging markets. Research Technology Management, 54 (4), pp. 38-45.
  13. DePasse J., Lee P. (2013) A Model for Reverse Innovation in Health Care. Globalization and Health, 9:40,, [2 June 2015].
  14. Reverse Innovation - Definition and Examples (2014) Case Study Inc. - Business and Management Case Studies,, [13 August 2015].
  15. Soman D., Kumar V., Matcalfe M., Wong J. (2012) Reverse innovation brings social solutions to developed countries, available at [20 August 2015].
Cited by
Share on Facebook Share on Twitter Share on Google+ Share on Pinterest Share on LinkedIn Wyślij znajomemu