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Wiechoczek Joanna (University of Economics in Katowice, Poland)
Creating Value for Customer in Business Networks of High-Tech Goods Manufacturers
Journal of Economics & Management / University of Economics in Katowice, 2016, nr 23, s. 76-90, rys., tab., bibliogr. 32 poz.
Wartość dla klienta, Sieci handlowe, Nowe technologie, Rynek samochodowy, Rynek sprzętu AGD
Value to customer, Chain stores, High-tech, Car market, Home appliances market
The main paper goal is to recognize the category of value for customer with respect to high-tech products, and to propose a model of creation of this value in business networks established by manufacturers. The research methods include critical analysis of the literature, documentation method, as well as the case research method and observation method. The results of the research proved that the value offered to buyers is characterized by growing multidimensionality which results in increasing complexity of the creation process of this value by their manufacturers. Due to the fact that they do not have complex skills and resources to create the value independently, they form business networks. These networks include increasingly larger group of entities, in which the importance of individual cooperants is highly diversified.(original abstract)
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