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Ujwary-Gil Anna (Wyższa Szkoła Biznesu - National Louis University, Poland)
The Business Model of a Start-up Company
Business and Non-profit Organizations Facing Increased Competition and Growing Customers' Demands, 2015, vol. 14, s. 111-122, rys., tab., bibliogr. 13 poz.
Modele biznesowe, Konkurencyjność przedsiębiorstwa, Rynek rowerów, Wartość dla klienta
Business models, Enterprise competitiveness, Bicycles market, Value to customer
The project was funded by the National Science Centre allocated on the basis of the decision number DEC-2012/05/D/HS4/01338 and partially has received funding from the European Union 7th Framework for research, technological development and demonstration under grant agreement no. 324448
The article focuses on issues related to the business model of a company at a very early stage of its development. In this case of key importance is the business concept itself and the way it is organized, i.e., how it creates value for the customer and market competitiveness. Business Model Canvas presented here, is a framework for the analysis of its key components. This approach is static, offering a photograph of the status quo of the business model that can be developed into a more dynamic approach taking into account the factors of time and change. The aim of this case study is to present an innovative business model of the company X, whose products are ecological bamboo bikes as the company follows the mainstream social responsibility of business. (original abstract)
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