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Stolarska Diana (Cracow University of Economics, Poland, PhD student)
Methodological Aspects of Intra-Organizational Trust Management
Business and Non-profit Organizations Facing Increased Competition and Growing Customers' Demands, 2012, vol. 11, s. 221-237, tab., bibliogr. 23 poz.
Zaufanie, Zarządzanie zaufaniem, Budowanie zaufania
Trust, Trust management, Confidence building
Trust management in a company is a relatively new concept in management studies, yet it is attracting increasing attention. So far, interest in trust in the context of commercial organizations has focused mainly on its importance in the relations with external stakeholders in the company, especially customers and shareholders. However, still new empirical evidence and theoretical reasons suggest that building a relationship based on trust within the organization is equally important to the greater efficiency of the companies, their innovation, flexibility and resilience to crises. The article presents the essence of the concept of trust in the context of relations within the organization and its importance for the company's success and development. Furthermore, it discusses the building process (evolution) of trust. The aim of the article is to identify possible methods and tools for building trust within the organization. This has been achieved through the analysis of specialist literature, as well as collection and systematization of the proposed means of building intra-organizational trust. (original abstract)
Full text
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