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Author
Stępnicka Nina (Uniwersytet Jana Kochanowskiego w Kielcach, Filia w Piotrkowie Trybunalskim), Bąkowska Paulina (Uniwersytet Jana Kochanowskiego w Kielcach, Filia w Piotrkowie Trybunalskim)
Title
Koncepcja "długiego ogona" w naukach ekonomii i zarządzania
"Long Tail" Concept in Economics and Management Sciences
Source
Organizacja i Zarządzanie : kwartalnik naukowy, 2013, nr 1 (21), s. 129-141, rys., bibliogr. 35 poz.
Keyword
Modele ekonomiczne, Internet, Handel elektroniczny
Economic models, Internet, e-commerce
Note
streszcz., summ.
Company
eBay, Allegro.pl
,
Abstract
Koncepcja "długiego ogona" (ang. "Long Tail" Concept) Chrisa Andersona zyskuje coraz większe znaczenie dla nauk ekonomicznych i zarządzania. Jej założenia głównie są widoczne w zakresie handlu, szczególnie handlu internetowego. Koncepcja opiera się na trzech zasadniczych czynnikach, które stymulują "długi ogon": upowszechnianiu metod wytwarzania, upowszechnianiu metod dystrybucji oraz łączeniu podaży z popytem. Przykładami podmiotów handlowych o charakterze tradycyjnym i internetowym, funkcjonujących na podstawie zasad "długiego ogona" są między innymi: Sears, Roebuck and Co., Wal-Mart, Allegro.pl i eBay.com. (abstrakt oryginalny)

Chris Anderson's "long tail" concept is becoming increasingly important in economic and management sciences. Its assumptions are visible mainly in trade, particularly in e-commerce. The concept is based on main factors that stimulate "the long tail": spreading production and distribution methods and connecting supply with demand. The examples of traditional and on-line commercial operations, which function basing on "the long tail" principles are: Sears, Roebuck and Co., Wal-Mart, Allegro.pl and eBay.com. (original abstract)
Accessibility
The Library of Warsaw School of Economics
The Main Library of Poznań University of Economics and Business
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Bibliography
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ISSN
1899-6116
Language
pol
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