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Żemła Michał (Katowice School of Economics, Poland)
Value Co-Creation and Tourism Destination Competitiveness
Folia Turistica / Akademia Wychowania Fizycznego im. B. Czecha w Krakowie, 2011, nr 25, s. 283-297, bibliogr. 44 poz.
Issue title
The Master Classes
Turystyka, Konkurencyjność, Produkt turystyczny, Gospodarka doświadczeń
Tourism, Competitiveness, Tourist product, Experience economy
summ., Artykuł dostępny także w języku polskim w numerze 25(2)
Destination competitiveness is an important issue for tourism and other entrepreneurs, and also for an area's inhabitants and authorities. On the global, competitive tourism market, the most important source of a strong, competitive position is offering supreme customer value. An in-depth analysis of the process of creating customer value in tourism destinations is necessary. This analysis should include contemporary views on value creation connected with the concepts of value co-creation, experience economy, and service-dominant logic. Tourism destinations seem to be an especially attractive area of implementing the cocreation value by service providers and customer concept. This is an effect of the very nature of the tourism destination's product, which requires a high level of consumer involvement when consumed. (original abstract)
Full text
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