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Author
Prószyńska-Bordas Hanna (University of Physical Education in Warsaw, Poland)
Title
Visitor segmentation in the national parks based on motivations and benefits obtained during the stay
Source
Ekonomia i Środowisko, 2017, nr 2 (61), s. 149-162, rys., tab., bibliogr. 12 poz.
Economics and Environment
Keyword
Turystyka, Rekreacja, Rezerwaty przyrody, Zarządzanie
Tourism, Recreation, Nature reserves, Management
Note
JEL Classification: L83, Z32
summ.
Abstract
The objective of this research was to analyze selected psychographic features (motivations and benefi ts) of national parks' visitors in order to determine the segments of visitors using k-means method. The characteristic of fi ve visitor segments (relaxation, nature, integration, sightseeing and physical activity) points out the signifi cant differences between them in terms of sociodemographic factors and behavioral variables related to the organization and course of the trip to the national park. The feedback on the preparation of the national park for tourism was also gathered. (original abstract)
Accessibility
The Main Library of the Cracow University of Economics
The Library of Warsaw School of Economics
The Library of University of Economics in Katowice
The Main Library of Poznań University of Economics and Business
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Bibliography
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ISSN
0867-8898
Language
eng
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