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Author
Pandyak Ihor (Ivan Franko National University of Lviv, Ukraine)
Title
Modern Strategies of Highly Competitive Organization of Hotel Chains
Source
Journal of Geography, Politics and Society, 2016, nr 6(4), s. 72-76, bibliogr. 20 poz.
Selected Issues of Changes in Tourism in Central and Eastern Europe
Keyword
Usługi hotelowe, Hotelarstwo, Marka
Hotel services, Hotel industry, Brand
Note
summ.
Abstract
Analyzed were the ways of interpreting key terms of the hotel industry, it was found that the degree of their definition accuracy is connected with the level of development of the industry. The main assets and their role were identified in the formation of competitive advantages of hotel enterprises. The human potential of the hotel business is the main source of competitive advantage and generation of economic rent.The peculiarities of competition within hotel chains in the target market were investigated. It was shown that network organization of hotel business plays a decisive role in the creation, development and control of competencies. Identified and analyzed were the main types and organizational structure of the hotel chains.(original abstract)
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ISSN
2451-2249
Language
eng
URI / DOI
http://dx.doi.org/10.4467/24512249JG.16.031.5818
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