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Zajkowska Monika (WSB University in Gdansk, Poland)
How to Build Competitive Edge Through Corporate Social Responsibility in SMEs Comparison Analysis of Polish and Danish Enterprises
Business and Non-profit Organizations Facing Increased Competition and Growing Customers' Demands, 2017, vol. 16, s. 177-190, bibliogr. 26 poz.
Społeczna odpowiedzialność biznesu, Małe i średnie przedsiębiorstwa, Konkurencyjność przedsiębiorstwa
Corporate Social Responsibility (CSR), Small business, Enterprise competitiveness
The processes taking place in the modern economy mean that the functioning of enterprises is constantly changing. The effects of these changes directly translate into the development of business entities. In this context, one should pay attention to those elements whose implementation in a functioning enterprise may give impetus to a faster development than a rival. One such element seems to be the implementation of the concept called Corporate Social Responsibility (CSR). The study aimed to find out the opinions of using CSR concept in the process of building competitive edge among entrepreneurs from the Small and Medium-sized Enterprises (SMEs) sector in Poland and Denmark. The choice of a partner country for Poland to conduct a comparative study was not accidental. Denmark is often mentioned as one of the most socially responsible countries in the world. Qualitative research was used to collect data. Between February and November 2016, ten individual in-depth interviews were conducted with representatives of micro, small and medium-sized enterprises representing various industries (trade, services, production) in Poland and Denmark. Analysis of the results shows a similar level of development and use of CSR as a tool to build competitive advantage in Poland and Denmark, where all surveyed companies submitted such a declaration. The two main motivations for the respondents from the two surveyed countries differ widely. From Polish side, there is perception of CSR as a positive standard - a norm that is worth observing sets the framework for the action of contemporary companies and positively influences their image and willingness to act in accordance with its internal ethical standards. From Danish side, the most important reason for implementing CSR activity are: the company's performance following its objectives, values, and vision and ensure the development of the company through the transparency of the operation. (original abstract)
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