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Author
Smoluk-Sikorska Joanna (Uniwersytet Przyrodniczy w Poznaniu)
Title
Sale of Organic Food in Specialist Outlets in Poland
Source
Intercathedra, 2014, nr 30(3), s. 72-79, tab., rys., bibliogr.7 poz.
Keyword
Żywność ekologiczna, Sprzedaż detaliczna, Produkt
Organic food, Retail sales, Product
Country
Polska
Poland
Abstract
The aim of the paper is to analyse the structure and range of organic food offer in specialist shops in Poland. In order to achieve this goal, results of research conducted in 2011 on retail of organic products were presented in the article. An analysis of the width and depth of organic product range was carried out and grounds for lack of the offer complexity were presented as well. The conducted research shows that the best-developed offer occurs in case of cereal, fruit and vegetable products, but the worst one - in meat and sausages. Factors determining the offer, such as lacks in suppliers offer, seasonality of supply and lack of consumers' interest were also discussed in the paper. The conducted study proves that the insufficiency in product range mainly results from the quite narrow offer of the intermediate links of the organic food distribution chains and relatively long distance to suppliers. The investigated retailers want to develop their offer and they indicate an increase in consumers' interest as a main factor determining this growth(original abstract)
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Bibliography
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  1. Kosicka-Gębska M., Krzyszczuk-Tul A., Gębski J. 2009. Handel detaliczny żywnością w Polsce. Wyd. SGGW, Warszawa.
  2. Łuczka-Bakuła W. 2007. Rynek żywności ekologicznej. Uwarunkowania i wyznaczniki rozwoju. PWE, Warszawa.
  3. Łuczka-Bakuła W., Smoluk J. 2006. Analiza dystrybucji żywności ekologicznej w Polsce. In: Z. Zbytek (eds.). Wybrane zagadnienia ekologiczne we współczesnym rolnictwie, Vol. 3, Wyd. PIMR, Poznań, p. 72-79.
  4. Mruk H., Pilarczyk B., Sławińska M., 2011. Marketing: koncepcje strategie, trendy. Wyd. UE w Poznaniu, Poznań.
  5. Sullivan M., Adcock D. 2003. Marketing w handlu detalicznym. Oficyna Ekonomiczna Grupa Wolters Kluwer, Kraków.
  6. Szulce H. Florek M., Janiszewska K., Żyminkowski T. 2013. Marketing w działalności gospodarczej. WSiP, Warszawa.
  7. www.organic-world.net [12.02.2014].
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ISSN
1640-3622
Language
eng
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