- Author
- Nováková Renata (University of Ss Cyryl i Metody w Trnawie)
- Title
- Proces Management as an Important Part of Marketing Activities in the Woodworking Industry
- Source
- Intercathedra, 2011, nr 27(3), s. 52-57, rys., bibliogr. 2 poz.
- Keyword
- Proces zarządzania, Marketing, Przemysł drzewny, Przemysł meblarski
Management process, Marketing, Wood industry, Furniture industry - Abstract
- Currently, a great importance is ascribed to the process orientation in quality management. A part of Juran´s Quality Spiral involves also marketing, which represents the course of the main activities and supportive processes in the organization. Specific feature of marketing processes is that they focus on market analysis, marketing planning and development of marketing strategy within the organization, with the aim to promote sales of product and establish communication with customers. This paper intends to emphasize the importance of positive and negative aspects of process orientation in marketing and better performance of the company in competitive environment. (original abstract)
- Full text
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- Bibliography
-
- Nováková R.: Procesný prístup v manažérstve kvality (Process approach in quality management). KON-PRESS, Trnava, August 2009. ISBN 978-80-85413-63-2.
- Nováková R., Linczényi A.: Manažérstvo kvality - učebná pomôcka pre stredné odborné školy (Quality management - textbook for secondary school). KON-PRESS, Trnava 2007. ISBN 978-80-969755-0-1.
- Cited by
- ISSN
- 1640-3622
- Language
- eng
