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Author
Loučanová Erika (Technical Univerzity in Zvolen, Slovak Republic)
Title
Retro-Innovation Versus Family Life Cycle as a Predictor Of Behaviour
Source
Intercathedra, 2013, nr 29(3), s. 48-52, rys., tab., bibliogr. 15 poz.
Keyword
Innowacje marketingowe, Cykl życia, Pokolenia
Marketing innovations, Life cycles, Generation
Note
summ., The author would like to thank the Scientific Grant Agency of the Ministry of Education, Science, Research and Sport of the Slovak Republic and the Slovak Academy of Sciences. This paper was elaborated within the frame of Grant project 1/0387/13 A comprehensive model of wood chain comparative advantages.
Abstract
This paper describes the retro-innovations and their importance for customers in the family life cycle. The accelerated rate of technological and social change left people disconnected and suffering from stress. The majority of social problems are symptoms of future shock. New products and services are designed to connect us with the past in ways that are nostalgic, interactive and environmental. This can be called an example of a unique kind of innovation - new technologies, new products or experiences that are designed around connecting us with the past that is nostalgic. Something called Retro Innovation.(original abstract)
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Bibliography
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ISSN
1640-3622
Language
eng
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