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Author
Żukiewicz Przemysław (University of Wroclaw, Poland)
Title
The Vision of City Development as a Marketing Tool Used by Polish Local Leaders
Source
Intercathedra, 2013, nr 29(4), s. 94-100, bibliogr. 17 poz.
Keyword
Przywództwo polityczne, Tożsamość lokalna, Rozwój miasta
Political leadership, Local identity, City development
Note
summ.
Abstract
To convince the followers to express the political support, the leaders apply some specific marketing strategies. In this paper I try to show, taking into account the cases of the leaders of the largest Polish cities, whether their public declarations were more symbolic ("imitating leaders' behavior") or more visionary ("promising that the leader can achieve the long-term goals with his/her followers"). I am focused on the three selected issues: a) the leaders' attempts to create the community's identity; b) the determinants of leadership efficiency (viewed by the leaders); c) the leaders' ability to create a pattern of leadership. The main research method used in this work is the critical discourse analysis.(original abstract)
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Bibliography
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ISSN
1640-3622
Language
eng
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