- Author
- Kupczyk Katarzyna (Uniwersytet Ekonomiczny we Wrocławiu)
- Title
- Przyszłe modele biznesowe na rynku Mediów 4.0
Future Business Models on Media 4.0 Market - Source
- Ekonomia XXI Wieku, 2017, nr 4 (16), s. 66-76, bibliogr. 14 poz.
Economics of the 21st Century - Keyword
- Media, Modele biznesowe
Media, Business models - Note
- JEL Classification: M21, M29
streszcz., summ. - Abstract
- Celem artykułu jest przedstawienie prawdopodobnych przyszłych modeli biznesowych w ramach nowych możliwości uzyskiwania przychodów przez podmioty z sektora medialnego. W zakresie metodologicznym posłużono się analizą najnowszych dostępnych materiałów poświęconych tej tematyce, w tym przede wszystkim artykułów naukowych oraz opracowań pochodzących z renomowanych międzynarodowych instytucji badawczych i firm konsultingowych. Uzupełniają je obserwacje autorki, która była zawodowo związana z rynkiem mediów. Z prowadzonych rozważań wysnuto wniosek, iż immanentną cechą przyszłych modeli na rynku Mediów 4.0 będzie hybrydowość przekazu informacji.(abstrakt oryginalny)
The aim of the paper is to present possible future business models in terms of new opportunities for gaining incomes by media entities. For that purpose, there were discussed features of entities from Media 4.0 area, their further development opportunities and completely new phenomena - media products. Future business models and models in terms of gaining incomes will be based on many storages. In terms of methodology, the analysis of the newest available materials about that topic was used - including among others research papers and studies made by renowned international research institutes and consulting companies. They are refilled by conclusions of the author, who was professionally associated with the media market. In that context, the author wants to underline, that many phenomena in that sphere are new and, therefore, they have not been analyzed yet.(original abstract) - Accessibility
- The Main Library of the Cracow University of Economics
The Library of Warsaw School of Economics
The Library of University of Economics in Katowice
The Main Library of Poznań University of Economics and Business
The Main Library of the Wroclaw University of Economics - Full text
- Show
- Bibliography
-
- 2016 Entertainment & Media Industry Trends, PwC 2016, s. 5-16.
- Albarran A., 2017, The Media Economy, New York, s. 21-26.
- Eurotransmedia Vision Document 2030, European Union's Seventh Programme for Research, Technological Development and Demonstration 2015, s. 30-32.
- http://www.pubiz.de/home/management/management_artikel/datum/2016/10/14/publishing-40-konsequente-kundenorientierung-ist-der-kern.html.
- https://www.fau.eu/2016/10/24/news/research/from-industry-4-0-to-publishing-4-0/.
- Jenkins H., 2008, Kultura konwergencji. Zderzenie starych i nowych mediów, Wydawnictwa Akademickie i Profesjonalne, Warszawa, s. 260.
- Kagermann H. i in., 2016, Industrie 4.0 in a Global Context, German Research Center for Artificial Intelligence, s. 16-34.
- Lytle A., 2013, Faith Formation 4.0. Introducing an Ecology of Faith in a Digital Age, March, s. 53-84.
- Media 2020. A Universe of Digital Opportunities, Roland Berger Strategy Consult-ants 2014, s. 11-12.
- Noam E., 2016, Media Concentration and Ownership around the World, Oxford University Press, s. 1180-1243.
- Ordanini A., Miceli L., Pizzetti M., Parasuraman A., 2011, Crowd-funding: Transforming customers into investors through innovative service platforms, Journal of Service Management, s. 12-17.
- The Future of the Transmedia Ecosystem, 2016, Sungkyunkwan University, s. 6-12.
- Transmedia Storytelling: Virtual Reality in Journalism, RIT School of Media Sciences 2016, s. 2-6.
- Zerdick A. i in., 2012, E-Merging Media: Communication and the Media Economy of the Future, Berlin, s. 18-27.
- Cited by
- ISSN
- 2353-8929
- Language
- pol
- URI / DOI
- http://dx.doi.org/10.15611/e21.2017.4.05
