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Author
Mikołajek-Gocejna Magdalena (Szkoła Główna Handlowa w Warszawie)
Title
Heuristic : Psychological Aspects of Decision-Making on Capital Market
Heurystyki : psychologiczne aspekty podejmowania decyzji na rynku kapitałowym
Source
Finanse, Rynki Finansowe, Ubezpieczenia, 2017, nr 5 (89) cz. 2, s. 143-156, rys., tab., bibliogr. 68 poz.
Issue title
Rynki kapitałowe
Keyword
Efektywność rynku, Metody heurystyczne, Homo oeconomicus, Podejmowanie decyzji, Psychologia decyzji
Market effectiveness, Heuristics methods, Homo oeconomicus, Decision making, Decision psychology
Note
streszcz., summ.
Abstract
Heurystyki to efektywne procesy poznawcze ignorujące część informacji. W klasycznym wyobrażeniu, decyzje bazujące na heurystykach należą do szybkich i oszczędnych decyzji, ale mogą implikować poważne odchylnia od decyzji "racjonalnych" definiowanych przez logikę i model statystyczny. Jest oczywiste, że w realnym świecie, ludzie nie zawsze podejmują racjonalne decyzje oparte na ustalonych preferencjach i pełnego Wyraźnie widać, że w prawdziwym życiu ludzie nie zawsze podejmują racjonalne decyzje oparte na ustalonych preferencjach i pełnym dostępie do informacji. Ich zachowanie jest sprzeczne z klasycznym założeniem homo-oeconomicus Wiele ludzkich zachowań podyktowanych jest próbami radzenia sobie ze złożonością świata, ponieważ zestawienie i ocena wszystkich czynników istotnych dla podjęcia decyzji przewyższa zdolności przetwarzania ludzkiego umysłu, szczególnie jeżeli chodzi o decyzje podejmowane na rynku kapitałowym. Heurystyki są po prostu sposobem oceny wyborów w różnorodnych i zmieniających się otoczeniach decyzyjnych. Celem pracy jest dokonanie przeglądu wpływu heurystyk na decyzje podejmowane na rynku kapitałowym, głównie decyzje zakupu akcji. (abstrakt oryginalny)

Heuristics are efficient cognitive processes that ignore part of information. In classical view, heuristic decisions save effort, but imply greater errors then "rational" decisions, defined by logic and statistical model. It clearly emerges that in real life people do not always make rational decisions based on established preferences and complete information. In many ways their behavior thus contradicts the homo oeconomicus model. Much of the behaviour observed is caused through people trying to cope with the complexity of the world around them by approximating, because collating and evaluating all the factors of relevance to a decision overtaxes their mental processing capacity. These psychologically driven inadequacies also occur with investment decisions. Heuristics are simply a more effective way of evaluating choices in the rich and changing decision making environment investors must face. The aim of this paper is to review the impact of heuristics bias decision-making on capital market.(original abstract)
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The Library of University of Economics in Katowice
The Main Library of Poznań University of Economics and Business
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ISSN
2450-7741
Language
eng
URI / DOI
http://dx.doi.org/10.18276/frfu.2017.89/2-11
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