BazEkon - The Main Library of the Cracow University of Economics

BazEkon home page

Main menu

Nesterak Janusz (Cracow University of Economics, Poland)
The Application of Eye Tracking in the Optimisation of an IT System - Selected Research Findings
Business and Non-profit Organizations Facing Increased Competition and Growing Customers' Demands, 2018, vol. 17, s. 293-303, rys., tab., bibliogr. 12 poz.
Okulografia, Zarządzanie zasobami przedsiębiorstwa, Systemy informatyczne
Eye tracking, Enterprise Resource Planning (ERP), Computer system
Eye tracking is an objective measurement method, whose distinctive feature is the form and the quality of the obtained data. They reflect actual behaviours and reactions of respondents. In 2017 a study was conducted, whose aim was to indicate the directions for the improvement of an ERP class IT system. A team of scientists from Cracow University of Economics assumed improvement in: the shape and process of mapping a business process in the software and the way of building graphical user interfaces adjusted to customers' requirements. The issues were subjected to studies from the User's point of view with the use of eye tracking technology. The aim of the paper is to present the research methodology and indicate selected effects of the conducted works. (original abstract)
Full text
  1. Bojko, A. (2006). Using eye tracking to compare web page designs: A case study. Journal of Usability Studies, 1(3), 112-120.
  2. Cowen, L., Ball, L.J., & Delin, J. (2002). An Eye-Movement Analysis of Web-Page Usability. London: Proceedings, HCI Conference.
  3. Goldberg, J.H., & Kotval, X.P. (1999). Computer interface evaluation using eye movements: Methods and constructs. International Journal of Industrial Ergonomics, 24(6), 631-645.
  4. Gomes, T., Fischer, J., & Ouzts, A. (2010). An Eye Tracking Approach to Consumers' Preference to Private Label versus Public Label. Clemson: Clemson University.
  5. Krafka, K., Khosla, A., Kellnhofer, P., Kannan, H., Bhandarkar, S., Matusik, W., & Torralba, A. (2016). Eye Tracking for Everyone. USA: Massachusetts Institute of Technology.
  6. Market & Markets. (2015). Eye tracking market worth 1,376.5 million USD by 2023. Retrieved 30 March, 2018, from
  7. Nesterak, J., Bednarczyk, A., & Radziszewski, P. (2017). Raport zawierający rekomendacje w zakresie udoskonalenia stosowanej dotychczas w firmie technologii dotyczącej architektury informacji oprogramowania systemu Enova365 (materiał powielony). Kraków: Uniwersytet Ekonomiczny w Krakowie.
  8. Nielsen, J., & Pernice, K. (2010). Eyetracking Web Usability. Berkeley: New Riders.
  9. Pernice, K., & Nielsen, J. (2009). How to Conduct Eyetracking Studies. Nielsen Norman Group.
  10. Poole, A., & Ball, L.J. (2005). Eye tracking in human-computer interaction and usability research: Current status and future prospects. In C. Ghaoui (Ed.,), Encyclopedia of Human-Computer Interaction. Pennsylvania: Idea Group, Inc.
  11. Shen, R. (2005). La Technologie des Mouvements Oculaires en Linguistique Expérimentale. From a Study of Speed Reading Made by Humanistlaboratoriet. Lund: Lund University.
  12. Young, L.R., & Sheena, D. (1975). Survey of eye movement recording methods. Behavior Research Methods & Instrumentation, 7(5), 397-429.
Cited by
Share on Facebook Share on Twitter Share on Google+ Share on Pinterest Share on LinkedIn Wyślij znajomemu