BazEkon - The Main Library of the Cracow University of Economics

BazEkon home page

Main menu

Lypchuk Vasyl (Kielce University of Technology, Poland), Larina Yaroslava (National University of Life and Environmental Sciences of Ukraine, Ukraine)
The Main External Factors Forming Consumer Behavior Patterns in Ukraine
Business and Non-profit Organizations Facing Increased Competition and Growing Customers' Demands, 2018, vol. 17, s. 549-566, rys., tab., bibliogr. 27 poz.
Zachowania konsumenta, Popyt, Globalizacja
Consumer behaviour, Demand, Globalization
In the article the main factors influencing consumer behavior are investigated and systematized. It is proposed to systemize them into external, internal and marketing factors. External factors include economic, political, social, scientific, technical and environmental. Internal psychological factors include dominant needs, motives, values, type of personality, psychological peculiarities of different demographic groups (age, sexual, etc.). A particular group includes marketing factors, whose influence on consumer behavior is extremely powerful. Marketing factors include commodity policy, including positioning, packaging, branding; pricing policy, sales policy, marketing communications. The peculiarities of forming consumer behavior models on food markets are also considered. In the course of the research it was discovered that the key element of the marketing mix that affects the adoption of consumer decisions is the price. It was proven that there are significant differences in relation to different generations of consumers to the qualitative characteristics of the goods. (original abstract)
Full text
  1. Afanasyeva, V., & Turkina, V. (2009). Society of overconsumption. Consumption as communication. Proceedings of the 5th International Conference (pp. 20-23). SPb.: Intersocis.
  2. Antonides, G., & van Raaij F.W. (2003). Zachowanie Konsumenta. Podręcznik Akademicki. Warszawa: Wydawnictwo PWN.
  3. Arvola, A., Vassallo, M., Dean, M., Lampila, P., Saba, A., Lähteenmäki, L., & Shepherd, R. (2008). Predicting intentions to purchase organic food: The role of affective and moral attitudes. Theory of Planned Behaviour Appetite, 50(2), 443-454.
  4. Babutsidze, Z. (2012). How do consumers make choices? A survey of evidence. Journal of Economic Surveys, 26(4), 752-762.
  5. Kotler, P. (2002) Marketing. Podręcznik Europejski. Warszawa: Polskie Wydawnictwo Ekonomiczne.
  6. Libanova, E. (2003). Social stratification of Ukrainian society: An attempt to statistically define and measure. Ukrainian Society, 1(2), 146-164.
  7. Liu, X., Wang, C., Shishime, T., & Fujitsuka T. (2012). Sustainable consumption: Green purchasing behaviours of urban residents in China. Sustainable Development, 20(4), 293-308.
  8. Myers, J. H., Stanton, R. R., & Haug, A. F. (1971). Correlates of buying behavior: Social class vs. income. Journal of Marketing, 35(4), 8-16.
  9. Narhova, Y. (2006). Culture of Consumption of Modern Russian Students. Russia: Yekaterinburg.
  10. Oklander, M. (2013). Modern transformations of cultural factors of consumer behavior. Economic Herald of NTUU, 10, 386-392.
  11. Petrushchenkov, S., & Petrushchenkova, N. (2001). Culture of consumption. Master thesis.
  12. Pogorila, L. (2007). Influence of scientific and technological progress on the process of consumption. Economic Sciences. Law Sciences. Politology, 3, 3-5.
  13. Popova, O., & Drozd, V. (2012). Typology of Behavior in Sustainable Development. Lviv: Lvivs'ka Politekhnika.
  14. Ramya, N., & Mohamed Ali, S.A. (2016). Factors affecting consumer buying behavior. International Journal of Applied Research, 2(10), 76-80.
  15. Rybachuk, Y. (2015). Poor middle class. Retrieved from
  16. Rudnicki, L. (2012). Zachowanie Konsumentów na Rynku. Warszawa: Polskie Wydawnictwo Ekonomiczne.
  17. Shamborovsky, H. (2013). Global culture of consumption as a qualitative characteristic of public welfare. Set International Relations, 33, 171-179.
  18. Smyczek, S. (2000). Modele rynkowych zachowań konsumentów. In E. Kieżel (Ed.), Rynkowe Zachowania Konsumentów. Katowice: Wydawnictwo AE w Katowicach.
  19. Sobczyk, G. (2014). Współczesna konsumpcja - nowe trendy na polskim rynku. Zeszyty Naukowe WSEI seria: EKONOMIA, 9(2), 87-104.
  20. Światowy, G. (2006). Zachowania Konsumentów. Warszawa: Polskie Wydawnictwo Ekonomiczne.
  21. Stonehouse, G. (2001). Globalizacja: Strategia i Zarządzanie. Warszawa: Wydawnictwo Felberg SJA.
  22. Timokhina, H. (2016). Cross-cultural variations in consumer behavior: An overview analysis of scientific research (methodological focus). Marketing and Marketing Research, 2, 126-143.
  23. Valdivia, A.N. (1986). Culture of consumption. Journal of Consumer Research, 13, 71-84.
  24. Vysots'ka, O. (2012). Outstanding Education for Sustainable Development: Methodology, Methodology, Technology. Doneck: Akcent PP.
  25. Yermakov, D., & Shevchenko, D. (2013). Consumer research and consumer behavior: A generational approach. Scientific Works of the Free Economic Society of Russia, 4, 256-262.
  26. Yurchyk, H., & Samolyuk, N. (2016). Estimation of differentiation of incomes of the population of Ukraine taking into account their underground component. Demography and the Social Economy, 3(28), 133-145.
  27. Official site of the State Statistics Service of Ukraine. Retrieved from
Cited by
Share on Facebook Share on Twitter Share on Google+ Share on Pinterest Share on LinkedIn Wyślij znajomemu