BazEkon - The Main Library of the Cracow University of Economics

BazEkon home page

Main menu

Author
Klepacka Anna M. (Warsaw University of Life Sciences - SGGW, Poland), Bagińska Monika (Warsaw University of Life Sciences - SGGW, Poland)
Title
The Use of CSR Measurement Matrix in the Aspect of Sustainable Development
Source
Zeszyty Naukowe SGGW w Warszawie. Problemy Rolnictwa Światowego, 2018, t. 18(33), z. 1, s. 80-87, tab., bibliogr. 18 poz.
Scientific Journal Warsaw University of Life Sciences SGGW - Problems of Word Agriculture
Keyword
Społeczna odpowiedzialność biznesu, Macierze, Rozwój zrównoważony
Corporate Social Responsibility (CSR), Matrix, Sustainable development
Note
streszcz., summ.
Country
Polska
Poland
Abstract
The idea of Corporate Social Responsibility (CSR) represents the voluntary effort that companies invest in social life. Companies incorporate the concept of CSR strategy in their businesses, knowing its importance to the benefit of the public at large and to sustainable development. Any activity of any major company is exposed to public opinion, which plays a key role in shaping the image of the company. Companies compete to win social trust and acceptance of their activity. The aim of the article was to present the value and significance of CSR activities undertaken by companies, using the example of two businesses, i.e. Polski Koncern Naftowy (PKN) Orlen and Kompania Piwowarska in reference to sustainable development. The article compares the CSR measurement matrix that allows assessing whether a given company is socially responsible, to what extent CSR activities affect the company's stakeholders and to what extent they are consistent with sustainable development (assigning particular CSR development tools by Stakeholders applying the weights from 1 to 3). ISO 26000 standards define the principles of social and environmental responsibility as a guide for organizations and in the analysed companies are a tool that exerts one of the greatest impacts on stakeholders. For both companies, the most important stakeholders are Shareholders and Managers, and they are the ones who, to the largest extent, conduct a socially responsible dialogue for which all CSR development tools are important. Both companies conduct key activities, PKN Orlen used 91% and Kompania Piwowarska 73% of all CSR development tools considered in this study. (original abstract)
Full text
Show
Bibliography
Show
  1. Adamczyk, J. (2009). Społeczna odpowiedzialność przedsiębiorstw: Teoria i praktyka (Social Responsibility of Enterprises: Theory and Practice), PWE, Warszawa.
  2. Bojar, M. (red.) (2007). Społeczna odpowiedzialność w biznesie (Social Responsibility in Business), Wydawnictwo Politechniki Lubelskiej, Lublin.
  3. Communication from the Commission to the European Parliament, the Council, the European Economic and Social Committee and the Committee of the Regions. A renewed EU strategy 2011-14 for Corporate Social Responsibility, Brussels (2011), COM(2011) 681 final.
  4. CSR Worldwide. Revival. Mediaplanet. CSR Compendium (2010), 4/2010.
  5. Freeman, R., Evan, W.M. (1990). Corporate Governance: a Stakeholder Interpretation. Journal of Behavioral Economics, 19(4), 337-359.
  6. Freeman, R. (1984). Strategic Management: A stakeholder approach, Pitman Publishing, Boston.
  7. Green Paper: Promoting Framework for Corporate Social Responsibility, Commision of the European Communities, Brussels (2001), COM(2001) 366 final.
  8. Hartmann, M. (2011). Corporate Social Responsibility in the Food Sector. European Review of Agricultural Economics, 38(3), 297-324.
  9. Hediger, W. (2007). Framing Corporate Social Responsibility and Contribution to Sustainable Development, Working Paper Series nr 02/2007, Center for CSR and Sustainability, University of Zurich.
  10. Jastrzębska, E. (2010). Uczelnie wyższe a edukacja w zakresie społecznej odpowiedzialności biznesu (Universities and CSR Education). Zarządzanie Zmianami. Zeszyty Naukowe, 2(20), 1-13.
  11. Kempny, M. (1998) Globalizacja (Globalization). In: Encyklopedia socjologii, Oficyna Naukowa, Warszawa.
  12. Klepacka, A.M., Bagińska, M. (2016). Corporate social responsibility and sustainable development of rural areas, Roczniki Naukowe SERiA, 18(5),78-86.
  13. Kotler, P., Lee, N. (2005). Corporate social responsibility. Doing the most good for your company and your cause, John's Wiley & Sons Inc., Hoboken.
  14. Marrewijk, M. (2003). Concepts and definitions of CSR and corporate sustainability: Between agency and communion. Journal of Business Ethics, 44(2-3), 95-105.
  15. Parzonko, A. (2016). Rola "drobnych" gospodarstw mlecznych w paradygmacie zrównoważonego rozwoju (The role of "small" dairy farms in the paradigm of sustainable development). Problemy Drobnych Gospodarstw Rolnych, 2, 63-84.
  16. Rybak, M. (2006). Etyka menedżera - społeczna odpowiedzialność przedsiębiorstwa (Manager's ethics: corporate social responsibility), PWN, Warszawa.
  17. Stawicka, E. (2015). Społeczna odpowiedzialność biznesu w praktyce na przykładzie sektora MSP w Polsce (Corporate Social Responsibility into Practice on the Example of the SME Sector in Poland). In: Nowe wyzwania dla Europy XXI wieku w dziedzinie zarzadzania i edukacji. Eds. M. Sitek, T. Graca, 255-269. Wyższa Szkoła Gospodarki Euroregionalnej im. Alcide De Gasperi w Józefowie. Józefów.
  18. Wołoszyn, J., Ratajczak, M., Stawicka, E. (2012). Społeczna odpowiedzialność małych i średnich przedsiębiorstw agrobiznesu z obszarów wiejskich (Social Responsibility of Small and Medium-Sized Agribusiness Enterprises from Rural Areas), Wydawnictwo SGGW, Warszawa.
Cited by
Show
ISSN
2081-6960
Language
eng
URI / DOI
http://dx.doi.org/10.22630/PRS.2018.18.1.7
Share on Facebook Share on Twitter Share on Google+ Share on Pinterest Share on LinkedIn Wyślij znajomemu