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Author
Świtała Marcin (University of Economics in Katowice, Poland), Cichosz Marzenna (Warsaw School of Economics, Poland), Trzęsiok Joanna (University of Economics in Katowice, Poland)
Title
How To Achieve Customer Satisfaction? Perspective of Logistics Outsourcing Performance
Logistics outsourcing performance jako czynnik sprzyjający satysfakcji klientów z usług logistycznych
Source
LogForum, 2019, vol. 15, nr 1, s. 39-51, rys., tab., bibliogr. 30 poz.
Keyword
Usługi logistyczne, Jakość usług, Satysfakcja klienta, Rozwój zrównoważony, Drzewo decyzyjne
Logistic services, Quality of services, Customer satisfaction, Sustainable development, Decision tree
Note
summ., streszcz.
University of Economics in Katowice statutory fund.
Abstract
Wstęp: Inspiracją do podjęcia badań z zakresu logistycznej obsługi klienta była silna relacja między performance'm obsługi a satysfakcją klienta, którą zaobserwowano w badaniu klientów operatorów logistycznych. Autorzy chcieli bliżej poznać, które elementy performance'u obsługi są istotne dla klientów nabywających usługi logistyczne w Polsce i jak te elementy wpływają na poziom satysfakcji klientów z usług logistycznych. Badanie miało na celu wskazanie operatorom logistycznym, w które elementy performance'u obsługi warto inwestować.
Metody: Badanie zostało przeprowadzone wśród 112 przedsiębiorstw produkcyjnych i handlowych - klientów LSPs dobranych w sposób celowy. Wykorzystano metodę kwestionariusza ankietowego. W oparciu o odpowiedzi respondentów zbudowano model w postaci drzewa klasyfikacyjnego z satysfakcją klienta w charakterze zmiennej objaśnianej oraz cechami performance'u obsługi w roli zmiennych objaśniających.
Wyniki: Wyniki pokazują, iż o poziomie satysfakcji klienta decydują głównie dwie cechy, tj. niższe koszty logistyczne oraz krótsze czasy dostaw. Mniej istotne, wg respondentów, okazały się poprawa poziomu obsługi klienta oraz wzrost elastyczności. Jednak analiza dyskryminacyjna pozwoliła zauważyć, że wysoką satysfakcję z logistycznej obsługi klienta można również osiągnąć przy założeniu dłuższych czasów dostaw.
Wnioski: Chcąc wyróżnić się na rynku usług logistycznych, LSP powinien inwestować nie tylko w obniżkę kosztów i poprawę czasu obsługi, ale również w czynniki, które spowodują ponadprzeciętną satysfakcję klienta, tj. poprawę elastyczności działania i poziomu obsługi, w tym działania proekologiczne. (abstrakt oryginalny)

Background: The inspiration to undertake research in the field of logistics customer service was formed by the strong relationship between service performance and customer satisfaction, observed within a study of the needs of logistics service providers' (LSPs) customers. The paper aims to understand which elements of service performance are important to customers purchasing logistics services in Poland and are worth investing in by LSPs.
Methods: The study was conducted among 112 production and trade enterprises - customers of LSPs selected in a targeted manner. A questionnaire method was used. Based on the respondents' answers, a model was built in the form of a classification tree with customer satisfaction as a response variable and features of service performance as predictors.
Results: The results show that two main characteristics affect customer satisfaction levels, namely logistics costs and shorter delivery times. According to the respondents, improving the level of customer service and increasing flexibility turned out to be less significant. However, the discriminant analysis has shown that high satisfaction with logistics outsourcing can also be achieved with the assumption of longer delivery.
Conclusions: In order to stand out in the logistics services market, LSPs should not only invest in reducing costs and improving service times, but also in factors that will cause above-average customer satisfaction, like improved operational flexibility and service levels, including pro-environmental activities. (original abstract)
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ISSN
1895-2038
Language
eng
URI / DOI
http://dx.doi.org/10.17270/J.LOG.2019.316
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