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Phuong Quynh Duong (University of Bremen, Germany), Harima Aki (University of Bremen, Germany)
The Impact of Cultural Values on Vietnamese Ethnic Entrepreneurs in Germany
Journal of Entrepreneurship, Management and Innovation (JEMI), 2019, vol. 15, nr 2, s. 85-115, tab., bibliogr. s. 109-114
Issue title
Immigrant Entrepreneurship: New Research Trends and Challenges
Kultura, Przedsiębiorca, Przedsiębiorczość imigrantów
Culture, Entrepreneur, Immigrant entrepreneurship
JEL Classification: M21, L26, F22
streszcz., summ.
Podczas gdy kultura odgrywa kluczową rolę w przedsiębiorczości etnicznej, istniejące badania oferują ograniczone zrozumienie tego aspektu. Niniejszy artykuł bada wpływ wartości kulturowych na wietnamskich przedsiębiorców etnicznych w Niemczech. Przeprowadziliśmy pięć studiów przypadku z wietnamskimi przedsiębiorcami etnicznymi. Na ich podstawie zidentyfikowaliśmy cztery różne typy wartości kulturowych, które mają decydujący wpływ na działalność przedsiębiorców wietnamskich w Niemczech: i) zaangażowanie rodziny, ii) ostrożność w podejmowaniu decyzji biznesowych, iii) asertywność w społeczności i iv) uprzejmość obsługi. Badanie oferuje wstępny wgląd w rolę wartości kulturowych w procesach podejmowania decyzji przedsiębiorczych przez przedsiębiorców etnicznych i uznaje wzajemny wpływ między wartościami kulturowymi a równowagą osadzenia. (abstrakt oryginalny)

While culture plays a central role in ethnic entrepreneurship, extant research offers a limited understanding of this aspect. This paper investigates the impact of cultural values on Vietnamese ethnic entrepreneurs in Germany. We conducted five case studies with Vietnamese ethnic entrepreneurs. Based on the case studies, we identified four distinct types of cultural values that have a crucial impact on the entrepreneurial activities of the observed Vietnamese entrepreneurs in Germany: i) Family involvement, ii) Cautiousness in entrepreneurial decision-making, iii) Assertiveness in front of the community and iv) Cordiality of service. The study offers an initial insight into the role of cultural values in entrepreneurial decision-making processes of ethnic entrepreneurs and recognizes a reciprocal effect between cultural values and the balance of embeddedness. (original abstract)
Full text
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