- Author
- Nikou Kamran Davari (Dokuz Eylul University, Graduate School of Social Sciences)
- Title
- A Cross-national Survey on Norm and Nature of Idea Generation in New - Product Development
Międzynarodowe badania standardów i cech generowania pomysłów na nowe produkty - Source
- International Business and Global Economy, 2019, nr 38, s. 56-77, bibliogr. 87 poz.
Biznes Międzynarodowy w Gospodarce Globalnej - Keyword
- Nowe technologie, Rozwój produktu, Produkt, Nowe produkty, Usługi
High-tech, Product development, Product, New products, Services - Note
- JEL Classification: A12, M1, M31, O14, O32
summ., streszcz. - Abstract
- Obszar generowania pomysłów w rozwoju nowych produktów jest pełen wyzwań, cechuje się wysoką konkurencyjnością i ryzykiem, a przy tym ma charakter interdyscyplinarny. Znajomość typów, a także właściwych technik i wskaźników tworzenia idei jest kluczowa w procesie skutecznego generowania pomysłów. Celem niniejszego artykułu jest określenie mechanizmów wspierających generowanie pomysłów na nowe produkty w różnych kulturach. Aby zilustrować standardy obowiązujące w procesie generowania pomysłów na nowe produkty i określić naturę tego procesu z perspektywy multidyscyplinarnej, przeprowadzono badanie ankietowe. Przeprowadzono także eksploracyjne badanie jakościowe z udziałem 78 ekspertów z 39 krajów. Następnie pozyskane w badaniach dane surowe zostały skategoryzowane i zinterpretowane poprzez zastosowanie metody analizy treści. Literatura dotycząca generowania pomysłów w rozwoju nowych produktów powinna mieć charakter bardziej eksploracyjny niż potwierdzający, a także obejmować szersze spojrzenie i uwzględniać multidyscyplinarną naturę tego zjawiska. Ponieważ proces tworzenia idei postępuje wraz z rozwojem kapitału ludzkiego, szczególnie ważne jest położenie większego nacisku na interdyscypliność zasobów ludzkich, multidyscyplinarność kompetencji miękkich oraz wizję niż na doskonałość techniczną. (abstrakt oryginalny)
The nature of idea generation in new product development is challenging, competing, risky, and requires an interdisciplinary approach. Being aware of the types, sources, techniques, and metrics of ideation is crucial for the achievement of effective and efficient idea generation. The present research attempts to identify the support mechanisms used within different national cultures in terms of generating new product ideas. A descriptive survey was conducted in order to exemplify idea generation norms in new product development and to establish the nature of this process from a multidisciplinary perspective. Then, an explorative qualitative research was carried out with the participation of 78 experts from 39 countries. Subsequently, partial raw data were refined, categorized, and interpreted via content analysis. The literature on idea generation in new product development ought to be more explorative rather than confirmative; it also needs to adopt a wider perspective because of the multidisciplinary nature of the phenomenon it is concerned with. Since successful idea generation can be cultivated along with the development of human capital, more importance should be attached to interdisciplinarity in human resources, multidisciplinarity in human skills, and perceptual vision than to technical excellence.(original abstract) - Full text
- Show
- Bibliography
- Aaker D.A., Batra R., Myers J.G. (eds.), 1992, Advertising management: Practical perspectives, Prentice-Hall International, Englewood Cliffs, NJ.
- Ahuja G., 2000., Collaboration networks, structural holes, and innovation: A longitudinal study, Administrative Science Quarterly, no. 45, http://faculty.washington.edu/matsueda/ courses/590/Readings/Ahuja 2000 Networks ASQ.pdf [access: 24.10.2019].
- Atkinson R., Wial H., 2008, Boosting productivity, innovation, and growth through a national innovation foundation, Brookings Institution, Washington, DC.
- Avital M., Osch W.V., 2013, The generative archetypes of idea work, [in:] Organizational generativity: The appreciative inquiry summit and a scholarship of transformation, ed. D.L. Cooper-rider, Emerald Group Publishing, Bingley, UK.
- Babbie E., 1990, Survey research methods, Wadsworth Publishing Co., Belmont, CA.
- Bacon G., Beckman S., Mowery D., Wilson E., 1994, Managing product definition in high-technology industries: A pilot study, California Management Review, Spring.
- Baum J.A.C., Calabrese T., Silverman B.S., 2000, Don't go it alone: Alliance network composition and start-ups' performance in Canadian biotechnology, Strategic Management Journal, no. 21, https://www.academia.edu/12999714/Dont_go_it_alone_alliance_network_composition_and_startups_performance_in_Canadian_biotechnology [access: 24.10.2019].
- Baumberg B., 2012, Early career reflections, [in:] How many qualitative interviews is enough? Expert voices and early career reflections on sampling and cases in qualitative research, ed. S.E. Baker, R. Edwards, National Centre for Research Methods, UK, http://eprints. ncrm.ac.uk/2273/4/how_many_interviews.pdf [access: 24.10.2019].
- Bhuiyan N., 2011, A framework for successful new product development, Journal of Industrial Engineering and Management, no. 4, https://www.researchgate.net/publication/270949146_A_Framework_for_successful_new_product_development [access: 24.10.2019].
- Berends H., Jelinek M., Reymen I., Stultiëns R., 2014, Product innovation processes in small firms: Combining entrepreneurial effectuation and managerial causation, Product Innovation Management, no. 3, https://www.effectuation.org/wp-content/uploads/2017/06/ Product_Innovation_Processes_in_Small_Fi.pdf [access: 24.10.2019].
- Bingham F.G., Quigley C.J. Jr., 1989, Venture team application to new product development, The Journal of Business & Industrial Marketing, no. 1.
- Blythe J., 1999, Innovativeness and newness in high-tech consumer durables, Journal of Product & Brand Management, no. 5.
- Brabham D.C., 2013, Crowdsourcing, The MIT Press, Cambridge, MA.
- Budd R.W., Thorp R.K., Donohew L., 1967, Content analysis of communications, Macmillan, New York, NY.
- Calantone R.J., Schmidt J.B., Song X.M., 1996, Controllable factors of new product success: A cross-national comparison, Marketing Science, no. 4, https://www.researchgate.net/publication/227442130_Controllable_Factors_of_New_Product_Success_A_Cross-National_Comparison [access: 24.10.2019].
- Candy L., Edmonds E.A., 1996, Creative design of the Lotus bicycle: Implications for knowledge support systems research, Design Studies, no. 1, https://www.academia.edu/3339075/Creative_design_of_the_Lotus_bicycle_implications_for_knowledge_support_systems_research [access: 24.10.2019].
- Cooper R.G., Edgett S.J., 2008, Maximizing productivity in product innovation, Research Technology Management, no. 2, https://www.researchgate.net/publication/263080371_Maximizing_Productivity_in_Product_Innovation [access: 24.10.2019].
- Davari Nikou K., 2017, Terminology, traits, types, and trajectory of new product development, International Business and Global Economy, no. 36.
- De Mooij M.K., 2011, Global marketing and advertising: Understanding cultural paradoxes, SAGE Publications, Los Angeles, CA.
- Dean T., Griffith D.A., Calantone R.J., 2016, New product creativity: Understanding contract specificity in new product introductions, Journal of Marketing, no. 80.
- Fang E., 2008, Customer participation and the trade-off between new product innovativeness and speed to market, Journal of Marketing, no. 4.
- Finke R.A., Ward T.B., Smith S.M., 1996, Creative cognition: Theory, research, and applications, The MIT Press, Cambridge, MA.
- Flint D.J., 2002, Compressing new product success-to-success cycle time deep customer value under- standing and idea generation, Industrial Marketing Management, no. 31.
- Flynn M., Dooley L., O'Sullivan D., Cormican K., 2003, Idea management for organizational innovation, International Journal of Innovation Management, no. 4.
- Foster J., 2009, How to get ideas, Berrett-Koehler Publishers, San Francisco, CA.
- Galvin R., 2015, How many interviews are enough? Do qualitative interviews in building energy consumption research produce reliable knowledge?, The Journal of Building Engineering, no. 1.
- Glassman B.S., 2009, Improving idea generation and idea management in order to better manage the fuzzy front end of innovation, PhD dissertation, Purdue University, West Lafayette, IN.
- Goldenberg J., Lehmann D.R., Mazursky D., 2001, The idea itself and the circumstances of its emergence as predictors of new product success, Management Science, no. 47.
- Goldenberg J., Mazursky, D., 2002, Creativity in product innovation, Cambridge University Press, Cambridge, UK.
- Goldenberg J., Mazursky D., 2007, Advertising creativity: Balancing surprise and regularity, [in:] The SAGE handbook of advertising, eds. G.J. Tellis, T. Ambler, SAGE Publications, Los Angeles, CA - London, UK.
- Gurteen D., 1998, Knowledge, creativity and innovation, Journal of Knowledge Management, no. 1, http://www.gurteen.com/gurteen/gurteen.nsf/id/kci-article[access: 01.11.2019].
- Hanna N., Ayers D.J., Ridnour R.E., Gordon G.L., 1995, New product development practices in consumer versus business products organizations, Journal of Product & Brand Management, no. 1.
- Herring S.R., Jones B.R., Bailey B.P., 2009, Idea generation techniques among creative professionals, Proceedings of the 42nd Hawaii International Conference on System Sciences, http://orchid.cs.illinois.edu/publications/HICSS-idea-generation-2009.pdf [access: 02.11.2019].
- Higgins P.A., 2008, Reducing uncertainty in new product development, PhD dissertation, Queensland University of Technology, Brisbane, Australia.
- Hobcraft P., 2011, There are two distinct parts to any innovation funnel, https://paul4innovating.com/2011/08/19/there-are-two-distinct-parts-to-any-innovation-funnel/ [access: 01.11.2019].
- Holsti O.R., 1969, Content analysis for the social sciences and humanities, Addison-Wesley Co., Reading, MA.
- Jones H.L., 1955, The application of sampling procedures to business operations, Journal of the American Statistical Association, no. 50.
- Jung R.E., Wertz C.J., Meadows C.A., Ryman S.G., Vakhtin A.A., Flores R.A., 2015, Quantity yields quality when it comes to creativity: A brain and behavioral test of the equal-odds rule, Frontiers in Psychology, no. 6, https://pdfs.semanticscholar.org/ed15/4bc8a74367ac-8535156ea6e857d458ca1b04.pdf [access: 01.11.2019].
- Kahn K.B., 2002, An exploratory investigation of new product forecasting practices, The Journal of Product Innovation Management, no. 19.
- Kamoche K., Pina e Cunha M., 2001, Minimal structures: From jazz improvisation to product in- novation, Organization Studies, no. 5, https://pdfs.semanticscholar.org/6494/64c46bab1840d40402f8a2eac476df1505c9.pdf [access: 01.11.2019].
- Karniouchina E.V., Victorino L., Verma R., 2006, Product and service innovation: Ideas for future cross-disciplinary research, The Journal of Product Innovation Management, no. 23, https://scholarship.sha.cornell.edu/cgi/viewcontent.cgi?article=1529&context=articles [access: 01.11.2019].
- Kassarjian H.H., 1977, Content analysis in consumer research, Journal of Consumer Research, no. 4.
- Kilinc N., Dogan S.D., 2012, Sources of new product ideas of the readymade clothing enterprises in Turkey, International Journal of Business and Management Studies, no. 1, http://www.sobiad.org/eJOURNALS/journal_IJBM/arhieves/2012_Vol_4_n_1/nurgul_kilinc1.pdf [access: 01.11.2019].
- Kohn K., 2004, Idea generation in new product development through business environmental scanning: The case of X Car, Marketing Intelligence & Planning, no. 7, https://pdfs.semanticscholar.org/1c41/8a4848c7876fadaf720ad46a9e46ff76d773.pdf [access: 01.11.2019].
- Kotler P., Armstrong G., 2003, Marketing: An introduction, Prentice Hall, Upper Saddle River, NJ.
- Kotler P., Keller K.L., 2006, Marketing management, Prentice Hall, New Jersey, NJ.
- Krishna A., Kautish P., 2012, Innovation in new service development: The role of customer, International Conference on Trade, Tourism and Management (ICTTM'2012), Bangkok, Thailand, http://psrcentre.org/images/extraimages/26. 1312555.pdf[access: 01.11.2019].
- Kudrowitza M.B., Wallace D., 2012, Assessing the quality of ideas from prolific, early-stage product ideation, Journal of Engineering Design, no. 2.
- Latham B., 2007, Sampling? What is it?, Quantitative Research Methods, ENGL 5377, https://docplayer.net/20989579-Sampling-what-is-it-quantitative-research-methods-engl-5377-spring-2007.html [access: 01.11.2019].
- Levitt T., 1963, Creativity is not enough, Harvard Business Review, no. 3, https://hbr.org/2002/08/creativity-is-not-enough [access: 01.11.2019].
- Losito M., 2012, What matters for ideation? A cross-level investigation of individual, group and network factors, PhD dissertation, LUISS University, Rome, Italy.
- MacNealy M.S., 1999, Strategies for empirical research in writing, Longman, New York, NY.
- Marshall M.N., 1996, Sampling for qualitative research, Family Practice, no. 6, https://pdfs.semanticscholar.org/063d/8f0ba824da42f1a55136bdd7aac0f37cc8df.pdf [access: 01.11.2019].
- McAdam R., McClelland J., 2002, Sources of new product ideas and creativity practices in the UK textile industry, Technovation, no. 2.
- Miller J.D., 2003, Game theory at work: How to use game theory to outthink and outmaneuver your competition, McGraw-Hill, New York - London - Madrid.
- Michalko M., 2011, Cracking creativity: The secrets of creative genius, Ten Speed Press, Berkeley, CA.
- Morgan T., Anokhin S., Kretinin A., Frishammar J., 2015, The dark side of the entrepreneurial orientation and market orientation interplay: A new product development perspective, International Small Business Journal, no. 7.
- No name, 1971, Finding paths from ideas to new products, Management Review, no. 3.
- Olson R.W., 1980, The art of creative thinking, Barnes & Noble, New York, NY.
- Oman S.K., Tumer I.Y., Wood K., Seepersad C., 2013, A comparison of creativity and innovation metrics and sample validation through in-class design projects, Research in Engineering Design, no. 24.
- Ozer M., 2002, What do we know about new product idea selection?, Department of Management, City University of Hong Kong, project funded by the Center for Innovation Management Studies (CIMS) at North Carolina State University, NC, https://pdfs.semanticscholar.org/d2f5/70697cbbc05381d1647c817dc5c783eb6c13.pdf [access: 02.11.2019].
- Paashuis V., 1998, The organisation of integrated product development, Springer Science & Business Media, London, UK.
- Palmer A., 2009, Introduction to marketing: Theory and practice, Oxford University Press, Oxford, UK.
- Paulus P.B., Brown V.R., 2007, Toward more creative and innovative group idea generation: A cognitive-social-motivational perspective of brainstorming, Social and Personality Psychology Compass, no. 1.
- Pikkarainen M., Codenie W., Boucart N., Heredia Alvaro J.A. (eds.), 2011, The art of software innovation: Eight practice areas to inspire your business, Springer Berlin Heidelberg, Berlin - Heidelberg.
- Rochford L., 1991, Generating and screening new product ideas, Industrial Marketing Man- agement, no. 4.
- Safarzadeh H., Taleifar R., Salamzadeh Y., Mohammadi F., 2012, An analysis on critical success factors for new product development in SMEs of Iran's food and beverage industries, International Journal of Research in Computer Application & Management, no. 8.
- Shah J.J., Kulkarni S.V., Vargas-Hernandez N., 2000, Evaluation of idea generation methods for conceptual design: Effectiveness metrics and design of experiments, Journal of Mechanical Design, no. 122.
- Schemmann B., Herrmann A.M., Chappin M.M.H., Heimeriks G.J., 2016, Crowdsourcing ideas: Involving ordinary users in the ideation phase of new product development, Research Policy, no. 6.
- Surowiecki J., 2005, The wisdom of crowds: Why the many are smarter than the few and how collective wisdom shapes business, economies, societies and nations, Anchor Books, New York, NY.
- Shah J.J., Vargas-Hernandez N., 2003, Metrics for measuring ideation effectiveness, Design Studies, no. 24.
- Shekar A., 2007, An innovative model of service development: A process guide for service managers, The Innovation Journal: The Public Sector Innovation Journal, no. 1, http://unpan1.un.org/intradoc/groups/public/documents/apcity/unpan031978.pdf [access: 02.11.2019].
- Soukhoroukova A., Spann M., Skiera B., 2007, Creating and evaluating new product ideas with idea markets, AMA's 18th Annual Advanced Research Techniques Forum, New Mexico, http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.527.7473&rep=rep1&type=pdf [access: 02.11.2019].
- Soukhoroukova A., Spann M., Skiera B., 2012, Sourcing, filtering, and evaluating new product ideas: An empirical exploration of the performance of idea markets, Journal of Product InnoVation Management, no. 1.
- Song X.M., Neeley S.M., Zhao Y., 1996, Managing R&D-marketing integration in the new product development process, Industrial Marketing Management, no. 6.
- Stasch S., Lonsdale R., LaVenka N., 1992, Developing a framework for success of new product ideas, Journal of Consumer Marketing, no. 2.
- Tantãu A.D., Mateesescu C., 2012, Modern business methods of idea generation in the banking sector, Management & Marketing Challenges for the Knowledge Society, no. 1, https://pdfs.semanticscholar.org/e801/55b451e0917cd16151b28f5f3ecc382d106e.pdf [access: 02.11.2019].
- Toivonen M., Tuominen T., 2009, Emergence of innovations in services, The Service Industries Journal, no. 7.
- Torrance E.P., 1964, Role of evaluation in creative thinking, Bureau of Educational Research, University of Minnesota, MN.
- Torrance E.P., 1962, Guiding creative talent, Prentice Hall, Englewood Cliffs, NJ.
- Toubia O., 2006, Idea generation, creativity and incentives, Marketing Science, no. 5, https://www.ams-inc.com/pdf/Toubia_MarketingScience.pdf [access: 02.11.2019].
- Toyota, (n.d.), Toyota Dream Car Art Contest, http://www.toyota-global.com/events/dream_car_art_contest [access: 03.01.2016].
- Trott P., 2002, Innovation management and new product development, Prentice Hall, Harlow, UK.
- Vandenbosch B., Saatcioglu A., Fay S., 2006, Idea management: A systemic view, Journal of Management Studies, no. 2.
- Ward T., Smith S., Finke R., 1999, Creative cognition, [in:] Handbook of creativity, ed. R.J. Sternberg, Cambridge University Press, Cambridge, UK.
- Wulfen G.V., 2016, http://www.linkedin.com/home?trk=nav_responsive_tab_home [access: 13.12.2016].
- Zhang M.Y., Dodgson M., 2007, High-tech entrepreneurship in Asia: Innovation, industry and institutional dynamics in mobile payments, Edward Elgar Publishing, Cheltenham, UK.
- Cited by
- ISSN
- 2300-6102
- Language
- eng
- URI / DOI
- http://dx.doi.org/10.4467/23539496IB.19.004.11503