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Zavodna Lucie Sara (College of Polytechnics Jihlava, Jihlava, Czech Republic), Trejtnarova Lucie (Tomas Bata University in Zlin, Czech Republic)
Sustainable Packaging in Footwear Industry: Case Study of PUMA
Economics, Management and Sustainability, 2021, vol. 6, nr 1, s. 27-33, rys., tab., bibliogr. 30 poz.
Przemysł obuwniczy, Produkcja opakowań, Innowacje w opakowalnictwie, Opakowania ekologiczne, Rozwój zrównoważony, Ochrona środowiska
Shoe industry, Production of packaging, Innovations in packaging, Ecological wrapping, Sustainable development, Environmental protection
JEL Classification: Q01, Q56, M31
Modern companies are more focused on the life cycle of their products, so it comes also with sustainable packaging of products. Some companies do this on their own initiative, others because of customer's pressure. There are already several experiments, where companies introduced packaging that can be disposed of in an environmentally friendly way or reused. The main goal of the paper is to describe case study of sustainable packaging in the footwear industry. Main findings and implications. Even big producers of shoes are facing troubles with sustainable packaging solutions. The case study shows why PUMA abandoned the new sustainable packaging of shoes. After trying sustainable packaging, PUMA returned to the classic cardboard box in 2015. (original abstract)
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