BazEkon - The Main Library of the Cracow University of Economics

BazEkon home page

Main menu

Hanus Gabriela (University of Economics in Katowice, Poland)
The Phenomena of Globalisation in Polish Consumers' Food Choices
Optimum : Economic Studies, 2021, nr 2(104), s. 15-30, tab., wykr., bibliogr. s. 28-30
Globalizacja, Preferencje konsumenta, Żywność, Trendy konsumenckie
Globalization, Consumer preferences, Food, Consumer trends
JEL Classification: D12, E20
Purpose - To identify and characterise the phenomena of globalisation in the food choices of Polish consumers. To identify demographic, economic and social determinants influencing the level of globalization in the dietary choices of Poles, as well as to recognise the most important factors determining consumers' dietary choices. Research method - Direct surveys among 660 respondents using quantitative methods were used. The collected data was analysed using the factor analysis (the main component method), Cronbach's alpha-factor, structured logit models, Pearson's χ2 and Cramer's V coefficients, as well as descriptive statistics and structure indicators. Results - The phenomenon of globalisation is clearly visible in the nutritional choices of Poles. Its impact is manifested primarily in the purchase of fast food in fast food bars and food products in international trade chains; however, it should be noted that this phenomenon concerns primarily the younger generation (under 25), with higher education, and people assessing their income situation as very good. Implications / recommendations - Because of the fashion for healthy, plant-based nutrition, it can be assumed that today's consumers are looking for a dietary alternative that will allow them to reduce the time it takes to prepare meals and clean up afterwards, while maintaining their health. There may be a growing demand for fast food bars offering healthy food from a proven source. Moreover, due to the increasingly prevalent demands of antiglobalists and the coronavirus crisis, the phenomena of ethnocentrism and deconsumption in consumer behaviour increasingly emerge as trends alternative to globalisation and, as such, they merit further investigation. (original abstract)
The Library of Warsaw School of Economics
The Library of University of Economics in Katowice
Full text
  1. Brunner T. A., van der Horst K., Siegrist M., 2010, Convenience food products. Drivers for consumption, "Appetite", vol. 55(3), pp. 498-506, DOI: 10.1016/j.appet.2010.08.017.
  2. Goetzke B., Nitzko S., Spiller A., 2014, Consumption of organic and functional food. A matter of well-being and health?, "Appetite", vol. 77, pp. 96-105. DOI: 10.1016/j.appet.2014.02.012.
  3. Gulbicka B., Kwasek M., 2007, Wpływ globalizacji na wyżywienie ludności w Polsce, Ekonomiczne i Społeczne uwarunkowania rozwoju polskiej gospodarki żywnościowej po wstąpieniu Polski do Unii Europejskiej, Instytut Ekonomiki Rolnictwa i Gospodarki Żywnościowej - Państwowy Instytut Badawczy, Warszawa.
  4. Gupta N., 2011, Globalization does lead to change in consumer behavior: an empirical evidence of impact of globalization on changing materialistic values in Indian consumers and its aftereffects, "Asia Pacific Journal of Marketing and Logistics", vol. 23(3), pp. 251-269, DOI: 10.1108/13555851111143204.
  5. Hanus G., 2018 The impact of globalization on the food behaviour of consumers-literature and research review, CBU International Conference Proceedings, vol. 6, pp. 170-174, DOI: 10.12955/cbup.v6.1151.
  6. Hughes R.G., Lawrence M., 2005, Globalisation, food and health in Pacific Island countries, "Asia Pacific journal of clinical nutrition", vol. 14(4), pp. 298-305.
  7. Jeżewska-Zychowicz M., Babicz-Zielinska E., Laskowski W., 2010, Uwarunkowania spożycia żywności wzbogacanej w witaminy i składniki mineralne-wybrane aspekty, "Roczniki Państwowego Zakładu Higieny", nr 61(2), s. 155-158.
  8. Kowalczuk I., 2004, Conditions of food concentrates consumption, "Acta Scientiarum Polonorum Technologia Alimentaria", vol. 3(1), pp. 187-198.
  9. Lemańska-Majdzik A., Sobiegraj A., 2013, Globalization - Opportunity or Threat to Modern World, "Humanitas University's Research Papers Management", no. 1, pp. 114-125.
  10. Maśloch P., 2013, Globalization and Market Development in Crisis, "Studies of the Industrial Geography Commission of the Polish Geographical Society", WSB Universities, Toruń, pp. 147-160.
  11. McLean-Meyinsse P., Taylor S., Gager J., 2015, Self- Reported Consumption of Fast-Food Meals by University Students, "Journal of Food Distribution Research", vol. 46 (1), pp. 23-30, DOI:10.22004/AG.ECON.198997.
  12. Michalczyk J., 2017, Rola procesów globalizacji i integracji europejskiej w kształtowaniu się łańcuchów dostaw żywności, "Ekonomia XXI wieku", nr 3(15), s. 32-53.
  13. Michałowska M., Danielak W., 2015, The Impact of Globalization on Consumer Behavior in Lubuskie Province in the Light of the Research, "Annales Universitatis Mariae Curie-Skłodowska. Sectio H Oeconomia", vol. 3(49), pp. 135-146, DOI: 10.17951/h.2015.49.3.135.
  14. Niemczyk A., 2004, Konsument we współczesnym świecie, "Acta Universitatis Lodziensis. Folia Oeconomica", vol. 179, pp. 166- 167.
  15. Robbins J., 2010, Pentecostal networks and the spirit of globalization, "Contemporary Religiosities: Emergent Socialities and the Post-Nation-State", pp. 55- 66.
  16. Schultz J., 2004, Globalization, urbanization and nutrition transition in a  developing island country: a case study in Fiji, "FAO Food and Nutrition Paper", vol. 83, pp. 195-214.
  17. Ukonu I.C., 2016, The effect of fast food globalisation on students' food choice, "International Journal of Economics and Management Engineering", vol. 10(7), pp. 2331-2344. DOI:10.5281/zenodo.1125557.
  18. Włodarczyk K., 2015, Globalizacja a patriotyzm ekonomiczny polskich konsumentów, "Studia Ekonomiczne. Zeszyty Naukowe Uniwersytetu Ekonomicznego w Katowicach", nr 214, s. 66-67.
  19. Wrzesińska J., 2006, Young comsuments preferences regarding to shopping in supermarkets (personal empirical research), "Scientific Journal of Warsaw University of Life Sciences, series, Economics and Organization of Agri- Food Sector", no. 59, pp. 89-100.
  20. www 1,, [date of entry: 01.08.2020].
Cited by
Share on Facebook Share on Twitter Share on Google+ Share on Pinterest Share on LinkedIn Wyślij znajomemu