BazEkon - The Main Library of the Cracow University of Economics

BazEkon home page

Main menu

Author
Andik Silvia Dewi Sagita (College of Vocational Studies, IPB University, Indonesia), Rakowska Joanna (Warsaw University of Life Sciences - SGGW, Poland)
Title
The Impact of the Covid-19 Pandemic on Purchasing Chicken Meat Online (a Case Study of Indonesian Consumers)
Wpływ pandemii Covid-19 na zakupy mięsa drobiowego przez internet (studium przypadku konsumentów w Indonezji)
Source
Acta Scientiarum Polonorum. Oeconomia, 2022, R. 21, nr 3, s. 5-14, bibliogr. 24 poz.
Keyword
Zachowania konsumenta, Mięso drobiowe, Zakupy online, COVID-19
Consumer behaviour, Poultry meat, Online shopping, COVID-19
Note
JEL Classification: M310, Q1
streszcz., summ.
Country
Indonezja
Indonesia
Abstract
Celem pracy było określenie cech konsumentów, którzy dokonują zakupów mięsa drobiowego za pośrednictwem internetowych kanałów zakupowych w czasie pandemii COVID-19. Respondentów zapytano, jak często kupują mięso z kurczaka przez Internet, jakie rodzaje mięsa z kurczaka kupują i jaki jest główny powód, dla którego kupują mięso z kurczaka przez Internet.
Metoda: Łącznie 108 respondentów wypełniło kwestionariusz za pomocą ankiety internetowej od sierpnia do września 2020 r. Do analizy danych wykorzystano testy nieparametryczne.
Wyniki: Wyniki pokazują, że większość indonezyjskich konsumentów przechodzi na zakupy mięsa drobiowego online z powodu wybuchu COVID-19. Wiek, poziom dochodów i wykształcenia oraz płeć mają wpływ na częstotliwość kupowania mięsa drobiowego przez Internet.
Wnioski: Podczas pandemii COVID-19 większość konsumentów przestawia się na zakupy mięsa drobiowego przez Internet, a pod względem socjodemograficznym konsumenci płci męskiej i młodzi ludzie są bardziej zaniepokojeni procedurą dostawy.
Oryginalność: badanie dostarcza dowodów w kontekście przechodzenia indonezyjskich konsumentów na zakupy mięsa drobiowego online podczas pandemii COVID-19, która zmusza konsumentów do dostosowania się do nowej sytuacji. (abstrakt oryginalny)

Aim: This study analyses the characteristics of consumers who purchased chicken meat through online shopping channels during the COVID-19 pandemic. Respondents were asked how often they purchase chicken meat online, the types of chicken meat they purchased, and the main reason they purchase chicken meat online.
Method: A total of 108 respondents completed the questionnaire through an online survey from August to September 2020. Non-parametric tests were applied to process the data.
Results: The results show that in terms of purchasing chicken meat online, the majority of Indonesian consumers have shifted to online purchasing due to the outbreak of COVID-19. Young people, people with adequate in-come, the level of education, and gender have an impact on the frequency of purchasing chicken meat online.
Conclusions: Most consumers shifted to purchasing chicken meat online during the COVID-19 pandemic, and in terms of sociodemographic factors, male consumers and young people are more con-cerned about the delivery procedure. The research provides evidence that Indonesian consumers shifted to the online purchasing of chicken meat during the COVID-19 pandemic, which means consumers adapted to the new situation. (original abstract)
Full text
Show
Bibliography
Show
  1. Abdul Rahman Rashid Saleh AL-Hawari, AP Balasa, Zouhaier Slimi.(2021).COVID-19 Impact on Online Purchasing Behaviour in Oman and the Future of On-line Groceries. European Journal of Business Management and Research, 6(4), 74-83, https://www.doi.org/10.24018/ejbmr.2021.6.4.923
  2. Ali, S., Khalid, N., Javed, H.M.U., Islam, D.M.Z. (2021). Consumer Adoption of Online Food Delivery Ordering (OFDO) Services in Pakistan: The Impact of the COV-ID-19 Pandemic Situation. Journal of Open Innovation: Technology, Market, and Complexity,7,10, https://doi.org/10.3390/joitmc7010010
  3. Amin, M.D., Arefin, M., Alam, S.R., Taslim Ahammad., Hoque, M.D.R. (2021). Using Mobile Food Delivery Applications during COVID-19 Pandemic: An Extended Model of Planned Behavior, Journal of Food Products Marketing, DOI: 10.1080/10454446.2021.1906817
  4. Arif, H., Asma'I, I., Agus, A., Budi, A., Endy, G. M., Erlita, R., Ratna, R., Suwarsono, M. (2021). COVID-19 Pan-demic and Adaptive Shopping Patterns: An Insight from Indonesian Consumers. Global Business Review, 1-19, https://doi.org/10.1177/09721509211013512
  5. Cha, T.L., Yat, D.N.C. (2019). Online Food Delivery Services: Making Food Delivery the New Normal. Journal of Marketing Advances and Practices, 1(1), 62-77.
  6. Chotigo, J., Kadono, Y. (2021). Comparative Analysis of Key Factors Encouraging Food Delivery App Adoption Before and During the COVID-19 Pandemic in Thailand. Sus-tainability, 13, 4088, https://doi.org/10.3390/su13084088
  7. Dyah, I. (2015). Halal Food Marketing: A Case Study on Consumer Behavior of Chicken-based Processed Food Consumption in Central Part of Java. Indonesia Agriculture and Agricultural Science Proced, 3, 169-172
  8. Eli, S., Kamila, U., Kawthar, M., Indriya, I. (2021). E-commerce in the fashion business: the roles of the COVID-19 situational factors, hedonic and utilitarian motives on consumers' intention to purchase online. International Journal of Fashion Design, Technology and Education, 167-177, https://doi.org/10.1080/17543266.2021.1958926
  9. Gao, X., Shi, X., Guo, H., Liu, Y. (2020). To buy or not buy food online: The impact of the COVID-19 epidemic on the adoption of e-commerce in China. Plos One, https://doi.org/10.1371/journal.pone.0237900
  10. Güney, O.I., Sangün, L. (2021). How COVID-19 affects individuals' food consumption behaviour: a consumer survey on attitudes and habits in Turkey. British Food Journal, 123, (7), 2307-2320, https://doi.org/10.1108/BFJ-10-2020-0949
  11. Hassen, T.B., El Bilali, H., Allahyari,M.S. (2020). Impact of COVID-19 on Food Behavior and Consumption in Qatar. Sustainability,12, 6973, https://doi.org/10.3390/su12176973
  12. Khoa, B.T. (2020). The antecedents of relationship marketing and customer loyalty: A case of the designed fashion product. Journal of Asian Finance, Economics, and Business, 7(2), 195-213, https://doi.org/10.13106/jafeb.2020.vol7.no2.195
  13. Marinković, V., Lazarević, J. (2021). Eating habits and consumer food shopping behaviour during COVID-19 virus pandemic: insights from Serbia. British Food Journal, 123, 12, 3970-3987, https://doi.org/10.1108/BFJ-11-2020-1072
  14. Muangmee, C., Kot, S., Meekaewkunchorn, N., Kassakorn, N., Khalid, B. (2021). Factors Determining the Behav-ioral Intention of Using Food Delivery Apps during COVID-19 Pandemics. Journal of Theoretical and Ap-plied Electronic Commerce Research, 16, 1297-1310, https://doi.org/10.3390/ jtaer16050073
  15. Muzayyanah, M.A.U., Putra, A.R.S., Syahlani, S., Dewi, N.H.U. (2021). Consumer perception on selecting marketplace for livestock products Food. IOP Conference Series: Earth and Environmental Science, 637, 012054.
  16. Poelman, M.P., Gillebaart, M., Schlinkert, C., Dijkstra, C., Derksen, E., Mensink, F., Hermans, R.C.J., Aardening, P., Ridder, D., Vet, D. (2021). Eating behavior and food purchases during the COVID-19 lockdown: A cross-sectional study among adults in the Netherlands. Appe-tite,157, https://doi.org/10.1016/j.appet.2020.105002
  17. Ramos, K. (2021). Factors influencing customers' con-tinuance usage intention of food delivery apps during COVID-19 quarantine in Mexico. British Food Journal, 124, 3, 833-852, https://doi.org/10.1108/BFJ-01-2021-0020
  18. Sehgal, R., Khanna, P., Malviya, M., Dubey, A.M. (2021). Shopping Safety Practices Mutate Consumer Buying Behaviour during COVID-19 Pandemic. Vision, https://doi.org/10.1177/09722629211010990
  19. Setyanovina, S.S., Suryantini, A., Masyhuri. (2021). Characteristics and Preferences of Chicken Meat Consum-ers Before and During Covid-19 Pandemic in Sleman Regency. AGRO EKONOMI, 32, 2, 12-25, http://doi.org/10.22146/ae.60713
  20. Sukumaran, T. (2020). Coronavirus: Malaysia's food deliv-ery workers help nation stay connected amid lockdown. South China Morning Post. Retrieved from https://www.scmp.com/week-asia/health-environment/arti-cle/3077719/coro-navirus-delivery-workers-keep-ma-laysia-connected [accessed 23.08.2020].
  21. Surni Nendisa, D.R., Wahib, M.A., Astuti, M.H., Arimbawa, P., Miar, J., Kapa, MM., Elbaar, E.F. (2020). Socio-economic impact of the COVID-19 pandemic: Empirical study on the Supply Chain of Chicken Meat in Indone-sia. AIMS Agriculture and Food, 6(1), 65-81, https://doi.org/10.3934/agrfood.2021005
  22. Umaroha, R., Vinantia, A. (2018). Konsumsi Protein Hewani pada Rumah Tangga Indonesia Analysis of Animal Protein Consumption in Indonesia Households. Jurnal Ekonomi dan Pembangunan IndonesiaEdisi Khusus Call for Paper JEPI, 22-32.
  23. Wen, X., Sun, S., Li, L., He, Q., Tsai, F.S. (2019). Avian Influenza - Factors Affecting Consumers' Purchase Inten-tions toward Poultry Products. International Journal of Environmental Research and Public Health, 28, 16(21), 4139.
  24. Widayat, W., Arifin, Z., (2020). Attitude and behavior on daily food purchasing decisions in the time of COVID-19: A case study of Indonesia consumers. Jurnal Inovasi Ekonomi, 5, 2.
Cited by
Show
ISSN
1644-0757
Language
eng
URI / DOI
http://dx.doi.org/10.22630/ASPE.2022.21.3.9
Share on Facebook Share on Twitter Share on Google+ Share on Pinterest Share on LinkedIn Wyślij znajomemu