BazEkon - The Main Library of the Cracow University of Economics

BazEkon home page

Main menu

Talar Sylwia (Uniwersytet Ekonomiczny w Katowicach)
Digital Communication Channels in Export Transactions of Polish Enterprises in the Conditions of the COVID-19 Pandemic
Optimum : Economic Studies, 2022, nr 4 (110), s. 47-65, tab., wykr., bibliogr. s. 63-65
Eksport, COVID-19, Cyfryzacja, Transakcje międzynarodowe, Kanał komunikacyjny
Export, COVID-19, Digitization, International transactions, Communication channel
JEL Classification: F10, F23, O30
Purpose - The article aims to identify the relationship between the communication shock caused by the COVID-19 pandemic, the digitalization of communication channels in the transaction process, and the exports of Polish enterprises. Research method - The following methods are used: descriptive statistics, correlation analysis, and non-parametric one-way analysis of variance (Kruskal-Wallis test) based on data from a diagnostic survey conducted on a representative sample of Polish exporters. Results - The communication shock caused by the restriction of face-to-face meetings with foreign counterparties had, among many factors, the most negative impact on Polish enterprises' export transaction opportunities during the pandemic. However, hypotheses that there are relationships between export performance, export opportunities and the use of digital communication channels, and the digitalization of communication under pandemic conditions were rejected. The absence of such relationships refers to Solow's paradox of the lack of efficiency effects of digital technologies implementation. Originality/value/implications/recommendations- Conclusions enhance knowledge of the digitalization of international economic transactions, and in particular, the efficiency of the utilization of digital communication channels in export transactions under pandemic conditions. (original abstract)
The Library of University of Economics in Katowice
Full text
  1. Abidi N., El-Herradi M., Sakha S., 2022, Digitalization and Resilience: Firm-level Evidence during the COVID-19, "IMF Working Paper", No. 2022/034.
  2. Acemoglu D., Autor D., Dorn D., Hanson G.H., Price B., 2014, Return of the Solow Paradox? IT, Productivity, and Employment in US Manufacturing, "American Economic Review", Vol. 104(5), pp. 394-99, DOI: 10.1257/aer.104.5.394.
  3. Aiyar S,. Malacrino D., Mohommad A,. Presbitero A., 2022, International Trade Spillovers from Domestic COVID-19 Lockdowns, "IMF Working Paper", No. 2022/120.
  4. Amankwah-Amoah J., Khan Z., Wood G., Knight G., 2021, COVID-19 and digitalization: The great acceleration, "Journal of Business Research", Vol. 136, pp. 602-611, DOI: 10.1016/j.jbusres.2021.08.011.
  5. Ambroziak Ł., Gniadek J., Marczewski K., Sierocińska K., Wąsiński M., 2022, Polscy eksporterzy w okresie pandemii COVID-19. Wyniki badania ankietowego, Polski Instytut Ekonomiczny, Warszawa.
  6. Arendt Ł., 2016, Paradoks Solowa i determinanty wdrożenia technologii informacyjnych i telekomunikacyjnych, "Gospodarka Narodowa", nr 1(281), pp. 29-53.
  7. Baldwin R., Tomiura E., 2020, Thinking Ahead about the Trade Impact of COVID-19, [in:] Economics in the Time of COVID-19, Baldwin R., Weder di Mauro B. (eds.), CEPR Press.
  8. Benz S., Gonzales F., Mourougane A., 2020, The Impact of COVID-19 international travel restrictions on services-trade costs, "OECD Trade Policy Papers", No. 237, DOI: 10.1787/e443fc6b-en.
  9. Brinca P., Duarte J.B., Faria-e-Castro M., 2020, Is the COVID-19 Pandemic a Supply or a Demand Shock?, "Economic Synopses", No. 31, Federal Reserve Bank of St. Louis.
  10. Cerdeiro D.A., Komaromi A., 2022, Supply spillovers during the pandemic: Evidence from high-frequency shipping data. "The World Economy", Vol. 00, pp. 1-24, DOI: 10.1111/twec.13306.
  11. Coughlan J., Macredie R., Patel N., 2007, Moving face-to-face communication to Web--basedsystems, "Interacting with Computers", Vol. 19(1), pp. 1-6, DOI: 10.1016/j. intcom.2006.07.006.
  12. Effective Meetings for a Hybrid Workforce, 2021, Gartner, documents/4004138 [date of access: 3.05.2022].
  13. Espitia A., Mattoo A., Rocha N., Ruta M., Winkler D., 2021, Pandemic trade: COVID-19, Remote Work and Global Value Chains, "Policy Research Working Paper", No. WPS 9508.
  14. Fink C., Mattoo A., Neagu I.C., 2005, Assessing the Impact of Communication Costs on International Trade, "Journal of International Economics", Vol. 67(2), pp. 428-445, DOI: 10.1016/j.jinteco.2004.09.006.
  15. Fleischer M., 2012, Typologia komunikacji, Primum Verbum, Łódź.
  16. Hayakawa K., Mukunoki H., 2021, The impact of COVID-19 on international trade: Evidence from the first shock, "Journal of the Japanese and International Economies", Vol. 60(C), pp. 1-12, DOI: 10.1016/j.jjie.2021.101135.
  17. Hu F., Qiu L., Xi X., Zhou H., Hu T., Su N., Zhou H., Li X., Yang S., Duan Z., Dong Z., Wu Z., Zhou H., Zeng M., Wan T., Wei S., 2022, Has COVID-19 Changed China's Digital Trade?-Implications for Health Economics, "Front Public Health", Vol. 10:831549, DOI: 10.3389/fpubh.2022.831549.
  18. ICCA Statistics Report Country & City Rankings - Public Abstract, 2020, ICCA, https:// = 701 [date of access: 3.05.2022].
  19. Impact of the COVID-19 Pandemic on Trade and Development: Transitioning to a New Normal, 2021, UNCTAD, DOI:10.18356/9789210054485.
  20. International trade during the COVID-19 pandemic: Big shifts and uncertainty, 2022, OECD Publishing, Paris, DOI: 10.1787/d1131663-en.
  21. Jalendry S., Verma S., 2015, A Detail Review on Voice over Internet Protocol [VoIP], "International Journal of Engineering Trends and Technology", Vol. 23(4), pp. 161-166, DOI: 10.14445/22315381/IJETT-V23P232.
  22. Jean S., 2020, How the COVID-19 Pandemic Is Reshaping the Trade Landscape and What to Do About It, "Intereconomics", Vol. 55(3), pp. 135-139, DOI: 10.1007/s10272-020-0890-4.
  23. Karl K.A., Peluchette J.V., Aghakhani N., 2022, Virtual Work Meetings During the COVID-19 Pandemic: The Good, Bad, and Ugly, "Small Group Research", Vol. 53(3), pp. 343365, DOI: 10.1177/10464964211015286.
  24. Kiełczewski D., 2021, Pandemia COVID-19 z perspektywy ekonomii złożoności, "Optimum. Economic Studies", Vol. 3(105), s. 3-14, DOI: 10.15290/oes.2021.03.105.01.
  25. Kupritz VW, Cowell E., 2011, Productive Management Communication: Online and Face-to-Face, "The Journal of Business Communication", Vol. 48(1), pp. 54-82, DOI: 10.1177/0021943610385656.
  26. Laskowski W., 2010, O komunikacji twarzą w twarz w perspektywie somatycznej, "Investi-gationes Linguisticae", nr 22, s. 42-78, DOI: 10.14746/il.2010.22.3.
  27. Liu X., Ornelas E., Shi H., 2022, The trade impact of the Covid-19pandemic, "The World Economy", Vol. 00, pp. 1-29, DOI: 10.1111/twec.13279.
  28. Maurseth P.B., Medin H., 2019, Internet use, intermediaries and international trade, "NUPI Working Paper", No. 885.
  29. Mheidly N., Fares M.Y., Zalzale H., Fares J., 2020, Effect of Face Masks on Interpersonal Communication During the COVID-19 Pandemic, "Front Public Health", Vol. 8:582191, DOI: 10.3389/fpubh.2020.582191.
  30. Sadler T.R., 2022, Pandemic Economics, Routledge.
  31. Sousa C.M.P., Martinez-Lopez F.J., Coelho F., 2008, The determinants of export performance: a review of the research in the literature between 1998 and2005, "International Journal of Management Reviews", Vol. 10(4), pp. 343-374.
  32. Standaert W., Muylle S., Basu A., 2021, How shall we meet? Understanding the importance of meeting mode capabilities for different meeting objectives, "Information & Management", Vol. 58(1), 103393, DOI: 10.1016/
  33. Suematsu C., 2014, Transaction Cost Management: Strategies and Practices for a Global Open Economy, Springer, Berlin.
  34. Tanaka K., 2022, What Hinders Digital Communication? Evidence from foreign firms in Japan, "RIETI Discussion Paper", No. 22058.
  35. Trevino, L.K., Lengel, R.H., Daft, R.L., 1987, Media Symbolism, Media Richness, and Media Choice in Organizations: A Symbolic Interactionist Perspective, "Communication Research", Vol. 14(5), pp. 553-574, DOI: 10.1177/009365087014005006.
  36. Wang M.L., Choi C.H., 2019, How information and communication technology affect international trade: a comparative analysis of BRICS countries, "Information Technology for Development", Vol. 25, pp. 455-474, DOI: 10.1080/02681102.2018.1493675.
  37. Williamson O.E., 2008, Transaction Cost Economics, [in:] Handbook of New Institutional Economics, C. Ménard, M.M. Shirley (ed.), Springer, Berlin.
  38. Zwass, V., 1996, Electronic Commerce: Structures and Issues, "International Journal of Electronic Commerce", Vol. 1(1), pp. 3-23, [date of access: 3.05.2022].
Cited by
Share on Facebook Share on Twitter Share on Google+ Share on Pinterest Share on LinkedIn Wyślij znajomemu