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Author
Yeboah Kwame Obiri (Kwame Nkrumah University of Science and Technology, Kumasi, Ghana), Mensah Nicholas Oppong (University of Energy and Natural Resource, Sunyani, Ghana), Tandoh Isaac (Ghana Institute of Journalism, Accra, Ghana), Roberts Nana Jesse Telfa (Ministry of Trade and Industry, Greater Accra Regional Office, Ghana), Duffour Kwame Asare (Kumasi Technical University, Kumasi, Ghana)
Title
Antecedents of Marketing Climate Change Adaption Construction Materials: Evidence from Ghana
Source
Economics, Management and Sustainability, 2023, vol. 8, nr 2, s. 81-92, rys., tab., bibliogr. 33 poz.
Keyword
Zmiany klimatyczne, Rozwój zrównoważony, Ekologia, Innowacyjność, Materiały budowlane
Climate change, Sustainable development, Ecology, Innovative character, Building materials
Note
JEL Classification: Q01, Q54
summ.
Country
Ghana
Ghana
Abstract
Purpose: Climate Change affects all countries in the world. It impacts negatively on the living conditions of humankind, especially livelihood, temperature change, rainfall regime, and rise in tidal waves. Design/Methodology/Approach: The population in the real estate industry. A descriptive design was used, including questionnaires, to gather data. Since the study sought to examine the willingness to purchase accordingly, a logit regression model was used to predict the likelihood that the dependent variable willingness to pay (WTP) equals 1 (rather than 0). Findings: Income level, price of the products, respondent's age, gender, and availability of policies concerning eco-friendly products and identified associated health risks positively influence respondents' WTP. The study reveals that in the real estate sector of the Ghanaian economy, there is a positive WTP eco-friendly roofing product; hence, entrepreneurs and investors should take advantage of the urgency to reduce the impact of climate change in Ghana by investing in eco-friendly products for both the real estate and construction sectors of the economy. Recommendations: The results show that any eco-friendly roof material must raise consumer awareness about the effects of climate change and shape consumer perceptions. (original abstract)
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ISSN
2520-6303
Language
eng
URI / DOI
http://dx.doi.org/10.14254/jems.2023.8-2.7
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