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Author
Zielińska-Chmielewska Anna (Poznań University of Economics, Poland), Mruk-Tomczak Dobrosława (Poznan University of Economics and Business), Marks-Bielska Renata (University of Warmia and Mazury in Olsztyn, Poland)
Title
Anticipated Food Expenditure According to Personality Traits During the Covid-19 Pandemic in Poland
Przewidywane wydatki na żywność według cech osobowości konsumentów podczas pandemii COVID-19 w Polsce
Source
Acta Scientiarum Polonorum. Oeconomia, 2023, R. 22, nr 3, s. 87-97, tab., rys., bibliogr. 74 poz.
Keyword
Żywność, Zachowania konsumenta, Pandemia, COVID-19
Food, Consumer behaviour, Pandemic, COVID-19
Note
JEL Classification: D12, D91, E27, H72
streszcz., summ.
Abstract
Cel: Głównym celem artykułu jest poznanie przewidywanych wydatkach na żywność według cech osobowości konsumentów mierzonych metodą Wielkiej Piątki w pandemii COVID-19 w Polsce w 2022 roku.
Metodyka: W artykule wykorzystano pierwotne i wtórne źródła danych przy użyciu jakościowych i ilościowych metod badawczych. Przeprowadzono staranny przegląd krajowej i zagranicznej literatury o wydatkach na żywność według zachowań konsumentów. Próba badawcza w badanu ilościowym jest reprezentatywna (N = 1000). W artykule przedstawiono tylko statystycznie istotne zależności między przewidywanymi zmianami wydatków na żywność według cech osobowości konsumentów.
Wyniki: Zaobserwowano statystycznie istotne zależności względem płci i/oraz wieku a typem osobowości. Wyniki badań mogą być wykorzystane do prowadzenia celowej, świadomej i długofalowej polityki zrównoważonej konsumpcji w kraju po pandemii COVID-19.
Wnioski: Odpowiednio dobrana polityka żywnościowa państwa, np. subsydiowanie priorytetowych artykułów żywnościowych, subsydiowanie żywności nisko przetworzonej, nakładanie dodatkowych opłat na niezdrowe produkty, mogą przyczynić się do zwiększenia bądź zmniejszenia spożycia tych artykułów przez konsumentów.
Oryginalność: Wyniki badań wypełniają lukę badawczą na temat wydatków na żywność i zachowań konsumentów oraz są cennym źródłem wiedzy na temat efektywnej realizacji polityki żywnościowej państwa w Polsce i w Europie. (abstrakt oryginalny)

Aim: The practical aim of the study is to recognize the changes in consumers' purchasing patterns according to personality traits, which can be used for higher purposes (e.g., to consciously influence sustainable consumption by government agencies on a country level).
Methods: The subject scope of the research was the systematic literature review of determinants of food expenditure and the assessment of consumer behavior. The research sample is representative (N = 1,000), and the study met the criterion of representativeness. The article presented only statistically significant dependencies between anticipated changes in food expenditure according to personality traits measured by Big Five analysis.
Results: The study's applicative findings are that there are significant statistical dependencies between different types of personalities along with the gender of a consumer and anticipated food expenditure during the COVID-19 pandemic in Poland. The research shows how to restore sustainable consumption in Poland after the COVID-19 pandemic.
Conclusions:Thoughtfully crafted food policy strategies, such as subsidizing specific priority food items, can impact the consumption patterns of selected foods. These strategies have the potential to either increase or decrease the intake of particular food items and can exert influence over both the quantity and quality of the food consumed by citizens. State institutions can make beneficial changes in citizens' diets by subsidizing low-processed and organic foods and/or imposing additional fees on stimulants and unhealthy food items. The research adds valuable insights to the existing knowledge on food expenditure and consumer behaviors. It also offers practical advice and guidance to effectively support the post-pandemic era in Poland and Europe. (original abstract)
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ISSN
1644-0757
Language
eng
URI / DOI
http://dx.doi.org/10.22630/ASPE.2023.22.3.20
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