- Author
- Nowotarska Aleksandra (University of Gdańsk, Poland), Tomaszewska Marianna (University of Gdańsk, Poland), Piotrowska Arletta (University of Gdańsk, Poland), Chłędzik Agnieszka (University of Gdańsk, Poland)
- Title
- Corporate Social Responsibility in the Beverage Industry - a Case Study of Carlsberg
- Source
- International Business and Global Economy, 2021, nr 40, s. 9-18, bibliogr. 26 poz.
Biznes Międzynarodowy w Gospodarce Globalnej - Issue title
- Competitiveness and Economic Development - Microeconomic Aspects and Challenges
- Keyword
- Społeczna odpowiedzialność biznesu, Kultura narodowa, Browarnictwo
Corporate Social Responsibility (CSR), National culture, Brewing industry - Note
- JEL Classification: J8, Q56, Q58
summ. - Company
- Carlsberg Group
- Abstract
- The article explores how the Carlsberg Group understands corporate social responsibility and what measures it takes to implement it within the company. The case study is based on an analy- sis of a number of academic sources and qualitative research in the form of individual in-depth in- terviews. In total, 15 valid interviews with high- and low-ranking CG employees were conducted. The results show that in the last 10 years Carlsberg has intensified its CSR efforts, which it seems to be treating strategically rather than instrumentally, and that the way it conceptualizes and im- plements this idea strongly reflects the spirit of Danish national culture. They also give insight into how CG employees perceive those initiatives. The article thus contributes to the sparse litera- ture on CSR and the relatively small body of case studies in the beverage industry.(original abstract)
- Full text
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- Bibliography
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- Cited by
- ISSN
- 2300-6102
- Language
- pol
- URI / DOI
- https://doi.org/10.26881/ibage.2021.40.01
