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Author
Atsave Stamatiki-Maria (University of Gdańsk, Poland)
Title
The Impact of the 2007-2008 Crisis on NBA Attendance
Source
International Business and Global Economy, 2022, nr 41, s. 35-46, bibliogr. 34 poz.
Biznes Międzynarodowy w Gospodarce Globalnej
Issue title
The Selected Economic Issues of International Markets
Keyword
Kryzys gospodarczy, Impreza sportowa, Analiza ekonometryczna, Zachowania konsumenta, Dochód rozporządzalny
Economic crisis, Sport events, Econometric analysis, Consumer behaviour, Disposable income
Note
JEL Classification: G01, R22, Z20
summ.
Abstract
Consumer behaviour is shaped by a number of parameters. One such parameter is the state of the economy and the level of disposable income, as the demand for goods is shaped according to the circumstances and the type of good. This paper examines whether the economic crisis of 2007-2009 had an impact on the number of spectators of the NBA games. The analysis examines, as well, whether some teams are more recession-proof than others. In order to establish the above, an econometric analysis has been conducted, having as independent variables the GDP, the real disposable income and the ranking position of the teams, and as a dependent variable the number of tickets. Correlation analysis has being conducted, while a multiple regression analysis has been performed. The results show that the number of tickets has a correlation with GDP. The regres- sion analysis shows that the ranking position is an explanatory variable of the number of tickets, while unemployment is not a statistically significant factor. As a conclusion, the analysis shows that recession has a negative impact on the number of tickets, while the ranking position of the team plays a significant role on the number of spectators.(original abstract)
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ISSN
2300-6102
Language
pol
URI / DOI
https://doi.org/10.26881/ibage.2022.41.02
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