- Author
- Rapacz Andrzej
- Title
- Możliwości wykorzystania analizy mocnych i słabych stron regionu turystycznego w procesie formułowania strategii jego rozwoju
Possibilities of Applying the Analysis of Strengths and Weaknesses of Tourist Region to the Process of Formulating Strategies for Its Development - Source
- Prace Naukowe Akademii Ekonomicznej we Wrocławiu, 1994, nr 679, s. 37-41, bibliogr. 4 poz.
- Issue title
- Gospodarka lokalna i regionalna
- Keyword
- Turystyka, Gospodarka regionalna, Strategia rozwoju regionalnego, Region turystyczny, Analiza strategiczna, Analiza SWOT
Tourism, Regional economy, Regional development strategy, Tourist region, Strategic analysis, SWOT analysis - Note
- summ.
- Abstract
- Przedmiotem opracowania jest zastosowanie analizy SWOT w stosunku do regionu turystycznego. Autor omawia teoretyczne podstawy tej analizy i przedstawia przekroje mocnych i słabych stron regionu turystycznego.
The analysis of strengths and weaknesses is a basic method of systemic analysis. It is the basis for formulating aims and strategies for tourist regions' development. The analysis makes it possible to decide which natural factors are most attractive and what the range and structure of market services is. It also helps to define competitive markets, tourism development strategy in the region as well as methods and tools of putting tourist offers into effect. While implementing the results of this analysis in building the strategy it should be remembered to evaluate the most important factors deciding of its success. (original abstract) - Accessibility
- The Main Library of the Cracow University of Economics
The Library of Warsaw School of Economics
The Library of University of Economics in Katowice
The Main Library of Poznań University of Economics and Business
The Main Library of the Wroclaw University of Economics - Bibliography
-
- Kaspar C.: Wprowadzenie do zarządzania w turystyce. Warszawa: ODK Orbis S.A. 1992.
- Kaspar C., Kunz B.: Unternehmensführung im Fremdenverkehr. Bern-Stuttgart 1982.
- Kotler Ph., Bliemel F.: Marketing-Management. Stuttgart 1992.
- Ulirch H.: Unternehmungspolitik. Bern-Stuttgart 1978.
- Cited by
- ISSN
- 0324-8445
- Language
- pol
