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Author
Kowal Witold
Title
Badania marketingowe nowego produktu
New Product Research
Source
Prace Naukowe Akademii Ekonomicznej we Wrocławiu. Zarządzanie i Marketing (4), 1996, nr 738, s. 111-116
Keyword
Strategia produktu, Badania marketingowe, Polityka produktu, Cykl życia produktu
Product strategy, Marketing research, Product policy, Product life cycle
Note
summ.
Abstract
Przedmiotem artykułu jest rola badań marketingowych w procesie rozwoju nowego produktu.

The purpose of the article is to present the role of marketing research in the new-product development process. The typical stages of the process are following: ideas generating, screening and evaluation of ideas, business analysis, product development, marketing test and commercialization. Marketing research helps test product concept and pretesting of the product prototype and its market.(original abstract)
Accessibility
The Main Library of the Cracow University of Economics
The Library of University of Economics in Katowice
The Main Library of Poznań University of Economics and Business
The Main Library of the Wroclaw University of Economics
Cited by
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ISSN
0324-8445
1426-8604
Language
pol
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