- Author
- Zembura Renata
- Title
- Źródła pozyskiwania informacji marketingowej w spółkach joint venture
Marketing Information Sources in Joint Ventures - Source
- Prace Naukowe Akademii Ekonomicznej we Wrocławiu, 2003, nr 1004, s. 128-133
- Issue title
- Badania marketingowe : metody, tendencje, zastosowania
- Keyword
- Informacja marketingowa, Źródła informacji, Spółki joint ventures
Marketing information, Information source, Joint venture - Note
- summ.
- Abstract
- Celem artykułu jest przedstawienie źródeł informacji marketingowych pozyskiwanych przez spółki joint venture. Badaniami objęto 148 przedsiębiorstw z udziałem kapitału zagranicznego.
The aim of this paper - based on own research - is a presentation of main sources of data that are utilised in the process of information collection by join ventures. Among these sources, the observations and past experience are predominant. The least importance have inside data sources and syndicated research senses provided by market research agencies. This differentiation is mainly caused by following characteristics of the enterprises: size of an enterprise, the scope of activity and the form of property. (original abstract) - Accessibility
- The Main Library of the Cracow University of Economics
The Library of Warsaw School of Economics
The Library of University of Economics in Katowice
The Main Library of Poznań University of Economics and Business
The Main Library of the Wroclaw University of Economics - Cited by
- ISSN
- 0324-8445
- Language
- pol
