- Author
- Szromnik Andrzej
- Title
- Wykorzystanie analizy czynnikowej w badaniach marketingowej orientacji polskich miast
Use of Factor Analysis in Marketing Orientation Research of Polish Cities - Source
- Prace Naukowe Akademii Ekonomicznej we Wrocławiu, 2003, nr 1004, s. 175-183
- Issue title
- Badania marketingowe : metody, tendencje, zastosowania
- Keyword
- Badania marketingowe, Miasto, Analiza czynnikowa
Marketing research, City, Factor analysis - Note
- summ.
- Abstract
- W pierwszej części omówiono metodykę badania marketingowej orientacji polskich miast. Druga część zawiera ogólną ocenę marketingowej orientacji polskich miast. Na koniec przedstawiono metodę analizy czynnikowej w diagnozowaniu marketingowej orientacji miast.
This paper presents the results of research into marketing activities initiated and conducted by local authorities of 312 Polish municipalities. A combined point system used to assess marketing development in each of the researched municipalities. The basis for the evaluation of the marketing orientation of the municipalities is a 20-item survey questionnaire structured in accordance with the Likert scale. The main aim of the author is an attempt to use factor analysis in the assessment of the analytical value of the chosen criteria and further to eventually condense the complete collection to a few amalgamated factors. The method used makes it possible arrange the factors used and limit them five main elements. (original abstract) - Accessibility
- The Main Library of the Cracow University of Economics
The Library of Warsaw School of Economics
The Library of University of Economics in Katowice
The Main Library of Poznań University of Economics and Business
The Main Library of the Wroclaw University of Economics - Cited by
- ISSN
- 0324-8445
- Language
- pol
