- Author
- Sagan Adam
- Title
- Metoda środków-celów w badaniach marketingowych. Stan obecny i kierunki rozwoju
Means-End Approach in Marketing Research. Contemporary State of Art and Recent Development - Source
- Prace Naukowe Akademii Ekonomicznej we Wrocławiu, 2003, nr 1004, s. 193-201, bibliogr. 19 poz.
- Issue title
- Badania marketingowe : metody, tendencje, zastosowania
- Keyword
- Badania marketingowe, Zachowania konsumenta, Analiza środków-celów
Marketing research, Consumer behaviour, Means-Ends Analysis (MEA) - Note
- summ.
- Abstract
- Przedstawiono założenia modelu środków-celów. Analiza środków-celów jest jedną z dynamiczniej rozwijających się perspektyw badawczych w marketingu. Aspiruje ona, by stać się metodologia łączącą zalety wspomaganych komputerowo badań jakościowych i ilościowej analizy danych.
The aim of the paper is to outline the means-end approach in contemporary marketing research. The author examines the issues associated with the basic theoretical assumptions of means end paradigm, various methods of data gathering, identification of individual A-C-V ladders and analysis of means-end chains. "Hard" laddering techniques like semistructured interview, card sorting, product profile scales and AP technique are characterised as well as selected quantitative methods of means-end chains analysis.(original abstract) - Accessibility
- The Main Library of the Cracow University of Economics
The Library of Warsaw School of Economics
The Library of University of Economics in Katowice
The Main Library of Poznań University of Economics and Business
The Main Library of the Wroclaw University of Economics - Bibliography
-
- [l ] Aurifelle J.M., Valette-Florence P., Determination of the Dominant Means-End Chains: A Constrained Clustering Approach, "International Journal of Research in Marketing" 1995 nr 12, s. 267-278.
- Botschen G., Hemetsbergen A., Diagnosing Means-End Structures to Determine the Degree of Potential Marketing Program Standarization, "Journal of Business Research" 1998 nr 42, s. 151-159.
- Botschen G., Thelen E., Hard versus Soft Laddering: Implication for the Appropriate Use, [w:] New Developments and Approaches in Consumer Behavior Research, (eds.) I. Balderjahn, C. Mennicken, E. Vernette; Schaffer Poeschel, Stuttgart 1998.
- Cohen J.B., Warlop L., A Motivational Perspective on Means-End Chains, [w:] Understanding Consumer Decision Making. The Means-End Approach to Marketing and Advertising Strategy, eds. T.J. Reynolds, J.C. Olson, Lawrence Erlbaum Mahwah-London 2001.
- Grunert K.G., What's in a Steak? A Cross - Cultural Study on the Quality Perception of Beef. "Food Quality and Preference" 1997 nr 8, s. 157-174.
- Howard J.A., Sheth, J.N., The Theory of Buyer Behavior, Willey, New York 1969.
- Lin F., Attribute - Conseqence - Value Linkages: A New Technique for Understanding Consumer's Product Knowledge, "Journal of Targeting, Measurement and Analysis for Marketing" 2002 nr 10, s. 339-352.
- Myers J.M., The Benefit Structure Analysis: A New Tool for Product Planning, "Journal of Marketing" 1976 nr 40, s. 23-32.
- Pieters R., Baumgartner H., Allen D.A., A Means-End Chain Approach to Consumer Goal Structures, "International Journal of Research in Marketing" 1995 nr 12, s. 227-244.
- Reynolds T.J., Gutman J., Laddering Theory. Method, Analysis and Interpretation, "Journal of Advertising Research" 1988 nr 2, s. 11-31.
- Reynolds T.J., Perkins W.S., Cognitive Differentiation Analysis: New Methodology for Assessing the Validity of Means-End Hierarchies, "Advances in Consumer Research" 1987 nr 4, s. 109-113.
- Roehrich G., Vallette-Florence P., A Weighted Cluster-Based Analysis of Direct and Indirect Connections in Means-End Chains: An Application to Lingerie Retail, [w:] Workshop on Values and Lifestyle Research in Marketing, (eds.) K.G. Grunert, P. Vallette-Florence; EIASM, Brussels 1991.
- Sagan A., Antropologiczne podejścia w badaniach marketingowych, "Marketing i Rynek" 1999 nr 3-4.
- Sagan A., Metody sieciowe w analizie łańcuchów środków-celów z wykorzystaniem programu UCINET, AE, Kraków 2001, Zeszyty Naukowe nr 558.
- Sagan A., Structural Model of Product Meaning Using Means-End Approach, [w:] Innovations in Classification, [w:] Data Science, and Information Systems, Brandenburg University of Technology, Cottbus 2003 (materiały konferencyjne).
- Ter Hofstede F., Andenaert A., Steenkamp J.B., Wedel M., An Investigation into the Association Pattern Technique as a Quantitative Approach to Measuring Means-End Chains, "International Journal of Research in Marketing" 1998 nr 15, s. 37-50.
- Vallette-Florence P., Rapacchi B, Improvements im Means-End Chain Analysis. Using Graph Theory and Correspondence Analysis, "Journal of Advertising Research" 1991 nr 2, s. 30-45.
- Vanden Abele P., A Means-End Study of Diary Consumption Motivation, No. EC Regulation 1000/90-43ST. EC 1990.
- Young S., Feigen B., Using the Benefit Chain for Improved Strategy Formulation, "Journal of Marketing 1975" nr 39, s. 72-74.
- Cited by
- ISSN
- 0324-8445
- Language
- pol
