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Author
Stanimir Agnieszka
Title
Wykorzystanie klasycznej i wieloczynnikowej analizy korespondencji w badaniu danych pierwotnych
Use of Simple and Multiple Correspondence Analysis in the Research of Initial Data
Source
Prace Naukowe Akademii Ekonomicznej we Wrocławiu, 2003, nr 1004, s. 216-223, bibliogr. 12 poz.
Issue title
Badania marketingowe : metody, tendencje, zastosowania
Keyword
Analiza korespondencji, Badania marketingowe
Correspondence analysis, Marketing research
Note
summ.
Abstract
Celem artykułu jest zaprezentowanie metodologii analizy korespondencji oraz wskazanie jej możliwości aplikacyjnych w przypadku analizy dwóch lub większej liczby cech zmierzonych na skalach słabych.

Correspondence analysis is one of the exploring methods. The purpose of correspondence analysis is to indicate relations between the categories of discrete variables. The article presents methodology of simple and multiple correspondence analysis. There are also shown some examples of applications of correspondence analysis as a method of exploring textual and ordinal data (especially rank-ordered data). (original abstract)
Accessibility
The Main Library of the Cracow University of Economics
The Library of Warsaw School of Economics
The Library of University of Economics in Katowice
The Main Library of Poznań University of Economics and Business
The Main Library of the Wroclaw University of Economics
Bibliography
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  1. Andersen E.B., The Statistical Analysis of Categorical Data, Springer-Verlag, Berlin 1991.
  2. Blasius J., Korrespondenzanalyse, Wissenschaftsverlag, Oldenburg 2001.
  3. Clausen S.E., Applied Correspondence Analysis. An Introduction. Sage, University Paper 121,1998.
  4. Goodman L.A., Some Useful Extensions of the Usual Correspondence Analysis Approach and Usual Log-Linear Models Approach in the Analysis of Contingency Tables, "International Statistical Review" (54, 3) 1986.
  5. Greenacre M.J., Correspondence Analysis in Practice, Academic Press, London 1993.
  6. Greenacre M.J., Multiple and Joint Correspondence Analysis, [w:] Correspondence Analysis in Social Sciences. Recent Developments and Applications, Edited by M. Greenacre, J. Blasius. Academic Press, San Diego 1994.
  7. Greenacre M.J., Theory and Applications of Correspondence Analysis, Academic Press, London 1984.
  8. Greenacre M.J., Hastie T., The Geometric Interpretation of Correspondence Analysis, "Journal of the American Statistical Association" (82, 398) 1987.
  9. Hair J.F. jr., Anderson R.E., Tatham R.L., Black W.C., Multivariate Data Analysis with Readings, Prentice-Hall Inc. 1995.
  10. Lebart L., Visualization of Textual Data, [w:] Visualization of Categorical Data. Edited by M. Greenacre, J. Blasius, San Diego, Academic Press 1998.
  11. Walesiak M., "Dopuszczalne działania na liczbach w badaniach marketingowych z punktu widzenia skal pomiarowych, [w:] Informatyka i Ekonometria l, AE, Wrocław 1996.
  12. Walesiak M, Metody analizy danych marketingowych, PWN, Warszawa 1996.
Cited by
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ISSN
0324-8445
Language
pol
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