- Author
- Iwankiewicz-Rak Barbara
- Title
- Aranżowanie kanałów dystrybucji przez organizacje niedochodowe
Adaptation of Distribution Systems by Non-Profit Organizations - Source
- Prace Naukowe Akademii Ekonomicznej we Wrocławiu. Zarządzanie i Marketing (7), 1997, nr 759, s. 72-81
- Issue title
- Problemy teorii i praktyki marketingu
- Keyword
- Organizacje non-profit, Usługi społeczne niematerialne, Kanały dystrybucji, Finansowanie usług społecznych
Non-profit organisations, Non-material social services, Distribution channels, Social services finance - Note
- summ.
- Abstract
- Omówiono organizowanie kanałów dystrybucji oraz sposoby gromadzenia funduszy przez organizacje non-profit.
Distribution channels for non-profit organizations tend to be short, simple and direct. If intermediaries are present in the channels they are usually agents as an independent ticket agency or a specialist in fund raising. Non-profit marketers have to carefully evaluate the distribution systems if they are to be successful in delivering their products to their consumers. (original abstract) - Accessibility
- The Main Library of the Cracow University of Economics
The Library of Warsaw School of Economics
The Library of University of Economics in Katowice
The Main Library of Poznań University of Economics and Business
The Main Library of the Wroclaw University of Economics - Bibliography
-
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- Bowersox D.J., Bixby Cooper M., Laubert D.M., Taylor D.A.: Management in Marketing Channels. New York: McGraw Hill Inc. 1980, s. 198.
- Carbone R.F.: Marketplace Practice and Fundraising Ethics. [w:] D.C. Hammack, D.R. Young: Nonprofit Organizations in a Market Economy. San Francisco: Jossey-Bass Publishers 1993, s. 295.
- Cowell D.W.: The Marketing of Service. London: Heinemann 1984, s. 182-199.
- Cowell D.W.: The Marketing of Services. London: Heinemann 1984, s. 183.
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- Duronio M.A., Loessin B.A.: Management Effectivness in Foundraising. [w:] D.R. Young, R.M. Hollister, V.A. Hodgkinson: Governing, Leading, and Managing Nonprofit Organizations. San Francisco: Jossey-Bass Publishers 1993, s. 170.
- Garbarski L., Rutkowski J., Wrzosek W.: Marketing. Punkt zwrotny nowoczesnej firmy. Warszawa: PWE 1996, s. 362.
- Hannagan T.: Marketing for the Non-Profit Sector. London: The Macmfflian Press Ltd. 1993, s. 144.
- Horne W.R.: Put Your Money on Ice - How a Slogan Sparked a Fund Raising Campaing. [w:] Ph. Kotler, О. Ferrel, Ch.W. Lamb: Cases and Readings for Marketing for Non-Profit Organizations. New Jersey 1983, s. 280-282.
- Lamb Ch.W., Crompton J.L.: Distributing Public Services: A Strategic Approach. [w:] Ph. Kotler, O. Ferrel, Ch.W. Lamb: Cases and Readings for Marketing for Non-Profit Organizations. New Jersey 1983, s. 215.
- Mindak W.A., Bybee H.M.: Marketing's Application to Found Raising. "Journal of Marketing" July 1971, s. 13-18.
- Mindak W.A., Bybee H.M.: Marketing's Application to Found Raising. [w:] Ph. Kotler, O. Ferrel, Ch.W. Lamb: Cases and Readings for Marketing for Non-Profit Organizations. New Jersey 1983, s. 267-273.
- Tuckman H.P.: How and Why Nonprofit Organizations Abtain Capital. [w:] D.C. Hamnack, D.R. Young: Nonprofit Organizations in a Market Economy. San Francisco: Jossey-Bass Publishers 1993, s. 203-233.
- Cited by
- ISSN
- 0324-8445
1426-8604 - Language
- pol
