- Author
- Waniowski Paweł
- Title
- Znaczenie badań cen w procesie podejmowania decyzji marketingowych
The Importance of Price Research in the Process of Making Marketing Decisions - Source
- Prace Naukowe Akademii Ekonomicznej we Wrocławiu, 2003, nr 1004, s. 331-337, bibliogr. 3 poz.
- Issue title
- Badania marketingowe : metody, tendencje, zastosowania
- Keyword
- Badania konsumenckie, Podejmowanie decyzji marketingowych, Ceny
Consumer research, Marketing decision making, Prices - Note
- summ.
- Abstract
- Celem artykułu jest prezentacja niektórych obszarów związanych z badaniami cen oraz ich wykorzystanie w polskich przedsiębiorstwach. W artykule przedstawiono rezultaty badań cenowych prowadzonych w polskich przedsiębiorstwach w latach 1995-2003.
The article presents some methods of price research used by Polish companies and their importance in making marketing decisions. The basis for making decisions regarding prices is the result of research comprising the following: 1) analysis of secondary outside information, 2) researching the buyers' susceptibility to accept a given level of prices (measuring price sensitivity), 3) cost analyses, i.e. regarding the connections between the sales income and the actual costs, 4) analyses of the competitors' pricing strategies. The article also presents the results of my own survey research conducted in the years 1995-2003 showing the popularity of particular kinds of research in Polish companies. It also discusses the changes that have taken place in that respect in the last 8 years. (original abstract) - Accessibility
- The Main Library of the Cracow University of Economics
The Library of Warsaw School of Economics
The Library of University of Economics in Katowice
The Main Library of Poznań University of Economics and Business
The Main Library of the Wroclaw University of Economics - Bibliography
-
- Delbes R., Teyssonniere de Gramont E.: Etudes de marche, Delmas, Paris 1991.
- Nagle T., Holden R.: The Strategy and Tactics of Pricing, Prentice Hall, New Jersey 2002.
- Penconek M.: Badania cenowe, "Marketing w Praktyce" 2001 nr 10.
- Cited by
- ISSN
- 0324-8445
- Language
- pol
